DR PREETI SHROFF JOINS AS THE NEW DEAN OF MICA, AHMEDABAD | Press Release

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Ahmedabad, February 22, 2016

MICA, the country’s premier institute in Strategic Marketing and Communication, today announced the appointment of Dr. Preeti Shroff as the new Academic Dean of the institute and the Director of its Centre for Social Change Leadership. She will take over from Tuesday, 23rd February.

Dr. Shroff, who will be returning to her hometown after nearly three decades, brings to MICA over 25 years of leadership, management and teaching experience across 42 countries especially in areas of Organization Capability Development, Intercultural Communication, Corporate Social Responsibility, Start-up Innovations and Global Partnerships. She has served as the Dean of World Learning in Washington DC. She was also senior faculty at the School of Advanced International Studies (SAIS) at Johns Hopkins University.  Additionally Dr. Shroff has also worked on initiatives supported by USAID, United Nations Development Program (UNDP) and The World Bank that focused on accountability and innovations in public policy, governance and service delivery. She is currently working as an advisor on multiple initiatives such as SEWA-Sasken Communications Technology, Shreyas-Bosch Foundations etc.

Dr. Shroff holds a PhD in International Development and Education Leadership from the State University of New York (SUNY) and Master's degrees in Development Management, Urban Planning from SUNY and Sussex University in England.  She is a graduate of Economics program at St. Xavier's College Ahmedabad.

Commenting on her appointment, Dr. Preeti said “I am deeply honored to join MICA, a unique higher education platform for preparing leaders in Strategic Marketing and Communication.  The MICA community engages students in a dynamic and creative process aimed at creating ideas and bringing them to fruition in a diverse and complex world. I look forward to leveraging the strengths of the Governing Council and working closely with the MICA management, Faculty & Staff, Student & Alumni community to further the strategic priorities of the institute.”

President and Director, MICA Dr. Nagesh Rao welcomed the new Dean and said; “I am delighted that a person of Dr. Shroff’s stature and competence is joining MICA as Dean.  With her strong administrative and academic experience, she is the ideal person to take MICA’s academic priorities to a higher level. Further, with her stellar experience in international development, she will lead the Centre for Social Change Leadership and I am sure, make MICA a thought leader in this area.”

Mr. Madhukar Kamath, Chairperson of the Governing Council of MICA commented “The transformation process in MICA was initiated a couple of years ago. From a refreshed identity to announcing its mission of building Leaders in Strategic Marketing and Communication, MICA has progressed steadily. With Dr. Preeti Shroff coming on board, MICA takes its next step towards building on the respect and admiration that it has earned over the past 25 years.”

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. Visit www.mica.ac.in to know more.

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