2016 ends on a high for MICA – MICAns win Colgate Transcend 2016 | Press Release

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Prof. Vaneet Chhibber returns to MICA

Prof. Vaneet Chhibber returns to MICA

Ahmedabad, October 11, 2017 Prof. Vaneet Chhibber returns to MICA as Professor & Associate Director - Marketing & External Relations…
MICA hosts its first Startup Showcase event of the year

MICA hosts its first Startup Showcase event of the year

Ahmedabad, June 27, 2017 A Startup Showcase event was organized by MICA Incubator to promote entrepreneurial energies of budding entrepreneurs,…
MICA welcomes new batch of students

MICA welcomes new batch of students

Ahmedabad, June 21, 2017 MICA, Ahmedabad - India’s premier institute for Strategic Marketing and Communication, welcomed the 24th batch of…

Ahmedabad, December 12, 2016

MICA has won the Colgate Transcend 2016 a prestigious competition for crème de la crème of the budding talent in premier B-Schools of India. In the grand finale of this annual event organized by Colgate Palmolive India Limited, Team Psychic comprising of MICAns Mani Makkar, Manaal Maniyar & Arnavaz Ghista defeated the 5 teams from XLRI (Jamshedpur), NMIMS (Mumbai), MDI (Gurgaon) & SCMHRD (Pune). This year’s edition witnessed 400+ entries from the premier business schools of the country

MICAns have consistently done well across national level B-School competitions, with victories in Mahindra War Room (2015 & 2016), WAT Consult’s what’s Your Big Idea competition, Tolaram Group’s Leadership development programme, FCB + ULKA presents Comstrat, RB Mavericks and Titan Elevate in the last one year. Apart from these victories, teams from MICA have also been national finalists in competitions like Deloitte Mavericks, HUL LIME, Ground Zero by Future Group and CEB Insight Case Study Competition.

Dr. Preeti Shroff, Dean of MICA attributes this success to MICA’s unique pedagogy, the MICAn life and the balanced thinking inculcated at MICA. She further quips “Be it in terms of unique electives like Luxury branding, sports marketing, semiotics, or the not so common equitable gender balance, MICA truly stands out as the School of Ideas”

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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