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For Indian Nationals

Batch: 2017-2019

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Postgraduate Programme Indian Nationals
What is the key strength of the Post Graduate Diploma in Management - Communications (PGDM-C) at MICA?

This is India's, and perhaps Asia's only residential two year program that focuses on strategic marketing and communications. We nurture and develop management professionals for the communications industry.

How is the Programme offered by MICA different from those offered by other B-schools?

Conventional business schools lack the depth and expertise that is provided by MICA's programme in Creativity and Innovation exposure, Digital Strategies and Skills development, and a social and community outreach awareness in communications. Our business management and strategic marketing inputs are unmatched due to this emphasis.

MICA is the only institution in India which offers unique specializations like ‘Advertising Management’, ‘Media Management’, ‘Market Research & Analytics’ and ‘Brand Management’. MICA is also the first institution to offer specializations in emerging areas like ‘Digital Communication Management’ and ‘Development Management and Social enterprise.

MICA graduates are successful in diverse roles in the domains of advertising, media, corporate communication, brand management, digital marketing and management of start-ups – essentially in areas where creative thinking, innovation and communication are essential elements of success.

What are the eligibility criteria for applying to PGDM-C?

Admission to the PGDM-C programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing and /or conceiving ideas that move people to action and achieve business results, tend to stand a better chance of being shortlisted.

How do you prepare for the MICAT/GE-PI?

The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry related issues including areas covering media, marketing, advertising and business.

We expect our prospective candidates to be well-read, innovative and intelligent with an analytical bent of mind. A regular habit of reading newspapers and practice in analytical and creative writing would be useful.

GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

What is the admission process for the PGDM-C Programme at MICA?

SELECTION PROCESS (2017-19)

The selection process involves three steps. The process is described below:

Step - I: CAT 2016, XAT 2017 and GMAT (2015 onwards).

Each candidate has to take at least one of the three exams: CAT 2016, XAT 2017 and GMAT (2015 onwards).

Step-II: MICA Admission Test (MICAT).*

All the candidates are assessed on MICAT which consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability (QA), General awareness (GA) , Divergent-Convergent Reasoning (DCR) and Descriptive Test (DT).

Preparation of Shortlist of the candidates for GE & PI

  • Psychometric test is a qualifier.

  • Those who qualify on the Psychometric test shall be assessed for MICAT sections on Verbal ability, Quantitative ability, General awareness and Divergent-Convergent Reasoning.

  • Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Score** in each of the sections namely: VA, QA,GA and DCR shall be evaluated on Descriptive Test.

  • Those who qualify on the basis of a, b and c as mentioned above and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT shall be considered for short listing for GE and PI. Shortlist will be prepared on the basis of MICAT-I and /or MICAT-II or better of the two scores if a candidate has taken both MICAT-I and MICAT-II.

Approximately 1/10th of the total number of candidates who appear in the two MICATs will be shortlisted for GE & PI based on the Total MICAT Scaled Score.

MICAT will be held in Ahmedabad, Allahabad, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Gurgon, Guwahati, Hyderabad, Indore, Jaipur, Kochi/Ernakulam, Kolkata, Lucknow, Mumbai , Nagpur, Navi Mumbai, Noida, Patna, Pune, Raipur, Ranchi, Vadodara, Visakhapatnam.

Step-III: All the candidates shortlisted after MICAT shall appear for both GE & PI

Preparation of Merit List:

All those candidates who appear in GE and PI , and fulfill the following conditions will be considered for the merit list:

  • Unanimous recommendation by all the panel members of PI

  • At least 3.5 or more on a 5 point scale in GE

  • At least 4 or more on a 5 point scale in PI

For all those who meet the criteria described in point a), a composite score shall be created based on the following weightage:

MICAT: 50%; GE: 18%; PI: 30%; and CAT/XAT***/GMAT****: 2% (Scaled Scores will be used for MICAT).

Short listed candidates will be called for GE and PI at Ahmedabad, Bangalore, Delhi, Kolkata & Mumbai.

End Notes:

*MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2017-2019 batch. Better of the two MICAT Scores will be considered.

**Calculation of Scaled Scores:

  1. The score obtained individually by a candidate 'X' in a particular component of MICAT-1/MICAT-2 , e.g.. Verbal Ability (VA) will be converted into Scaled Score using the following sample formula for one of the components, i.e. ,VA:

    1. Scaled Score -VA of a candidate 'X' in MICAT-1/MICAT-2 = ( Score -VA of the candidate 'X'/Maximum obtained by any candidate amongst the candidates who have appeared in MICAT-1/MICAT-2 in VA) multiplied by Maximum possible Score in VA in MICAT-1/MICAT-2.

  2. Similarly Scaled Scores will be calculated for all the MICAT-1/MICAT-2 components using sample formula in point i) namely: VA, QA, GA,DCR and DT.

  3. Total MICAT-1/MICAT-2 score will be calculated using Scaled Scores for each of the MICAT components, namely: VA, QA, GA,DCR and DT

***XAT/1.26=CAT

****Formula for GMAT conversion will be declared later

MICA reserves the right to withdraw or introduce MICAT, GE & PI centres or any event.

What is the mode of test?  

Computer Based Test (CBT)

Can a candidate use his/her own computer and give the test?

No, one has to necessarily go to the Test Venue allotted and appear for the test there.

Can I take the test from any computer?

No, a candidate will have to take the test on a pre-assigned centre allotted in the Admit Card and will not have a choice to choose his or her venue and the assigned computer in the test centre.

Is MICAT going to be conducted ONLINE this year for the Batch 2017-2019?

No. The MICAT will be a computer based test to be taken at the allotted test centres only. 

When & how many times is MICAT conducted in a year?

MICAT will be conducted 2 times this year (December 2016 and February 2017).

Can a candidate appear in both the MICATs?

Yes, a candidate is eligible to appear in both exams but has to fill two separate application forms by paying the registration fees and as per the timelines. Shortlist will be prepared on the basis of MICAT-1and /or 2 or better of the two scores if a candidate has taken both MICAT-1 and MICAT-2.

How is the computer-based format different from the paper-based format?

The format of the test is more or less the same except that a candidate reads the question on a computer terminal and clicks on the correct answer, instead of reading on a paper booklet and using a pencil to darken the ovals on an OMR sheet. The subjective section of the MICAT will have to be typed out as per the instructions. 

What does a Computer Based Test look like?

MICAT trial test shall be available on the website www.mica.ac.in for candidates to get familiarized with the functionality and navigation of the actual Computer Based Test, closer to the examination dates.

What is the Validity of CAT/XAT/GMAT?

CAT 2016 / XAT 2017 / GMAT (2015 onwards)

What is the pattern for MICAT, GE and PI?

MICAT is Computer Based Test (CBT).

The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory.

A sample MICAT paper excluding psychometric section shall be available closer to the examination date

Group Exercise (GE)

A group exercise is a team based evaluation process wherein candidates will be judged on their performance with their allotted group members.  

There will be no screening after the GE.  All those who have appeared for GE will also appear for PI.

Personal Interview (PI)

This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

What is the cut off score for MICAT and GE/PI?

MICAT:

All candidates who apply to MICA with their scores of CAT 2016 / XAT 2017 / GMAT (2015 onwards), will be called for MICAT, subject to their application form being complete and accepted by MICA.

GE/PI:

There are no standard cut-offs. Individuals taking the MICAT must attempt and complete all the sections of the test satisfactorily to qualify for the GE & PI.

Is there any weightage given to work experience for admission to PGDM-C?

Everything else being equal, MICA prefers the incumbent candidates to have relevant work experience.

What are the specializations offered at MICA?

The following specialisations are offered in the second year of the Programme:

  • Brand Management

  • Advertising Management

  • Marketing Research and Analytics

  • Media Management

  • Digital Communication Management

  • Development Management and Social Enterprise

The single most important aspect that makes MICA stand apart from other management schools in the country is the strength and design of its curriculum. The specialisations in the curriculum are continuously updated based on feedback from alumni and faculty.

What are the placement statistics of MICA?

MICA students have had 100% placement for several years in a row now. For details of the industry sector and companies, please refer to the Placements section.

Does MICA award a degree or diploma?

MICA awards a diploma called PGDM-C which is approved by the All India Council for Technical Education (AICTE) and deemed equivalent to an MBA by the Association of Indian Universities (AIU).

What is the number of seats in PGDM-C?

The maximum intake for PGDM-C is 180 students.

Apart from academics, what are the other ‘on campus’ activities at MICA?

The institute encourages students to participate in extra-curricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year. You can know more about these committees here.

Does MICA offer Scholarships?

Yes.

The scholarships are awarded to students pursuing studies at MICA including the students of PGDM-C. The MICA Scholarships are awarded based on the students overall academic performance, family income, and other underlined factors. The process of evaluating and awarding the Scholarships is detailed and rigorous.

Currently Scholarships are awarded to five students selected from each - First Year and Second Year of the PGDM-C. The chosen student receives 30% of the annual fees as scholarship for the year.

Does MICA offer student exchange and learning Programmes with foreign universities?

Yes, MICA has collaborations with many international management and communication institutes. To know more about this visit: International.

How many candidates applied to MICAT-1 (held on December,2015) and MICAT-2 (held on February 2016) for PGDM batch 2016-18?

MICAT-I: 5251, MICAT-II: 2448

How many candidates have been shortlisted on the basis of MICAT-1 and MICAT -2 for GE-PI process to be held in January 2016 and March 2016?

MICAT-I: 536, MICAT-II: 214

What was the total number of candidates who applied to MICAT for 2015-17 batch?

5538

What was the total number of candidates shortlisted for GE-PI process on the basis of MICAT for PGDM batch 2015-17?

566

For Foreign Nationals and Non Resident Indians

Batch: 2017-2019

+ expand all
Postgraduate Programme Foreign Nationals and Non Resident Indians
What is the key strength of the Post Graduate Diploma in Management – Communications (PGDM–C) at MICA?

This is India's, and perhaps Asia's only residential two year program that focuses on strategic marketing and communications. We nurture and develop management professionals for the communications industry.

How is the programme offered by MICA different from those offered by other B-schools?

Conventional business schools lack the depth and expertise that is provided by MICA's programme in Creativity and Innovation exposure, Digital Strategies and Skills development, and a social and community outreach awareness in communications. Our business management and strategic marketing inputs are unmatched due to this emphasis.

MICA is the only institution in India which offers unique specializations like ‘Advertising Management’, ‘Media Management’, ‘Market Research & Analytics’ and ‘Brand Management’. MICA is also the first institution to offer specializations in emerging areas like ‘Digital Communication Management’ and ‘Development Management and Social enterprise.

MICA graduates are successful in diverse roles in the domains of advertising, media, corporate communication, brand management, digital marketing and management of start-ups – essentially in areas where creative thinking, innovation and communication are essential elements of success.

Who is eligible to apply for the PGDM–C?

Foreign Nationals

A Foreign National is a person who is not a citizen of India. A student is eligible to apply as a Foreign National (FN) if s/he holds a foreign passport with valid GMAT scores (2015 onwards) of 600 or more.

Non-Resident Indians (NRIs)

An NRI is an Indian resident abroad, who expects to live, work or study outside India for at least 12 months continuously as of March 2017. S/he is eligible to apply with valid GMAT scores (2015 onwards).

Eligibility

Admission to the PGDM–C requires a Bachelor’s degree (in keeping with the 10+2+3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities. Candidates appearing for their final examinations towards a Bachelor’s degree (or its equivalent) are also eligible to apply.

What is the admission process for the PGDM–C at MICA?

The selection process for the PGDM–C involves the following:

  • Foreign Nationals/NRIs should apply to MICA with their scores of GMAT (2015 onwards).

  • Foreign Nationals/NRI applicants will be short-listed and invited to participate in a personal interview process via teleconference or videoconference in March 2017.

The Application Form can be downloaded from here.

The duly filled application form, along with the application fees of USD$ 40 or an equivalent amount in INR must reach the postal address mentioned below before March 03, 2017. The payment options are mentioned in the application form.

Postal Address

Admissions Office
MICA
Shela, Ahmedabad - 380 058,
Gujarat, India
Tel.: +91-02717-308313 (Direct), 308250 (Board)
Fax: +91-02717-308349
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

What is the validity of GMAT scores?

The GMAT scores from 2015 onwards (600 or more) are valid for admission to PGDM–C 2017–19.

Foreign Nationals/NRI Applicants will be short-listed for a personal interview via skype/videoconference in March 2017, subject to their application form being complete and accepted by MICA.

What are the specializations offered at MICA?

The following specialisations are offered in the second year of the Programme. 

• Brand Management
• Advertising Management 
• Marketing Research and Analytics
• Media Management
• Digital Communication Management

The single most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The specialisations in the curriculum are continuously updated based on feedback from the alumni and faculty, drawn from practicing their professions and academics respectively.

What are the placement statistics of MICA?

MICA students have had 100% placement for several years in a row now. For details of the industry sector and companies, please refer to the Placements section.

Is there any weightage given to work experience, for admission to the PGDM–C?

Everything else being equal, MICA prefers the incumbent candidates to have relevant work experience.

Does MICA award a degree or a diploma?

MICA awards a diploma called PGDM-C which is approved by the All India Council for Technical Education (AICTE) and deemed equivalent to an MBA by the Association of Indian Universities (AIU).

Apart from academics, what other ‘on campus’ activities does MICA offer?

The institute encourages students to participate in extra-curricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year. You can know more about these committees here.

Does MICA offer student exchange and learning programmes with foreign universities?

Yes, MICA has collaborations with many international management and communication institutes. To know more about this visit: International.

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