Post Graduate Diploma in Management Communications (PGDM-C)
MICA is the Premier Management School for Marketing, Communication, and Creativity in a design-driven and digitally enabled world. It develops empathetic leaders and thinkers who are creative and adaptive problem-solvers for a rapidly changing world.
Advertising & Brand Management
Digital Communication Management
Media & Entertainment Management
Admission to the PGDM (C) programme requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
Each applicant must have taken at least one of the three exams: CAT 2018 / XAT 2019 / GMAT (2017 onwards)
Final Composite scores will be based on:
• CAT/XAT/GMAT: 20%
• MICAT: 30% (either MICAT-1 or MICAT-2 (whichever is higher if both are taken)
• GE: 20%
• PI: 30%
MICA conducts 2 MICAT entrance tests. Applicants can appear in either or both MICAT Tests – the better of the 2 scores is considered for admission. Please also see Eligibility Criteria