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A leadership programme with a difference

A leadership programme with a difference

22 November 2017
Published: November 22, 2017 | Livemint The sixth edition of “INSIGHT: The DNA of Success” programme, organized by Sadhguru Jaggi…
WALK THE TALK COMICS - Comic relief

WALK THE TALK COMICS - Comic relief

30 August 2017
Published: August 30, 2017 | Ahmedabad Mirror | Ishani Parikh Illustrator, animator, copywriter and cartoonist... That is one impressive CV.…
Know your campus - MICA is a world in itself

Know your campus - MICA is a world in itself

08 August 2017
Published: August 08, 2017 | The Times of India | Yesha Bhatt For years, MICA has been the home away…

Published: April 19, 2017 | ET Bureau | J Vignesh

As a part of the association, UpGrad will leverage its knowledge to train students to be able to understand concepts and provide case studies that represent real-life challenges.

Online education platform UpGrad has tied up with marketing and communications school MICA to offer a five-month online post-graduate programme in digital marketing and communication.

As a part of the association, UpGrad will leverage its knowledge to train students to be able to understand concepts and provide case studies that represent real-life challenges.

"Currently, there are 25,000 open positions for digital marketing experts, considering the digital dominance, there will be an expected shortage of 1.5 lakh trained professionals in digital marketing in the next three years, and the market is in strong need for digital talent," said Ronnie Screwvala and Mayank Kumar, cofounders of UpGrad, in a joint statement.

UpGrad has also engaged professors from Cambridge University to teach the fundamentals of branding and marketing, as well as industry experts such as Apurva Chamaria, head of marketing at HCL Technologies, Sakhee Dheer, head of digital marketing at Facebook APAC, and Karan Sarin, head of marketing at Razorpay.

"We believe online education is an important facet, especially for working professionals. We want to build a wider marketing scope and create impactful presence in the online sector. This programme will bring all the traditional techniques and tools in marketing into a digital world by combining them with cutting-edge learning," said Preeti Shroff, Dean MICA, The School of Ideas.

The programme, which will cost about Rs 70,000, covers subject in the form of interactive lectures, live sessions, practical training and teaching assistant sessions to give students the chance to clear their doubts. The first batch begins in June.

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