Published: November 15, 2018 |
MICA is going to host the 17th edition of MICANVAS, the annual marketing festival, from November 17 to November 19, 2018. The fest has explored the #Rethink idea and collaborated with companies and brands to pick the brains of budding marketers and find ideas to engage with the customers of future.
Topline Group, China launched the Annual Biz Challenge- 2018 to provide participants a global business challenge. Similarly, Diesel launched ‘Hate It Till You Make It’ case study competition. The winners earn a pre-placement interview (PPI) from Diesel.
The fest will see a host of talented people. The musical genius of Salim-Sulaiman will headline a concert. Actor and Poet, Piyush Mishra will engage students on the power of storytelling. On the other end of spectrum will be standup comedian Anirban Dasgupta. Also, connecting the dots will be workshops from FilterCopy whose content on YouTube is extremely popular. Cinepolis will be the cinema partner for the event and the Quint will provide the event digital media coverage.
MICANVAS 2018 will provide participants a holistic point of view of marketing from a real-time experience. Inside IIM has partnered with the event this year to showcase the strategic acumen of MICA in the field of marketing as our social media partner.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
|Vaneet Chhibber||Maithili Shriyan|