Published: September 16, 2016 | India Today
Talentedge, India's leading Ed-Tech firm has collaborated with MICA - India's premier management school, to offer a PG certificate programme in Digital Marketing. The lectures will be delivered by eminent faculty of MICA, using Talentedge's direct-to-device technology.
Talentedge, India's leading Ed-Tech firm, offering 'live and interactive' anywhere learning in digital format has collaborated with MICA - India's premier management school to offer a PG certificate programme in Digital Marketing. The four-month PG certificate programme includes lectures from eminent faculty and industry experts of India.
The programme will commence from October 15. The course will have periodic evaluations of the participants and will include lectures from reputed Digital Communication Management, Adjunct Professor at MICA- Amit Kishore.
Objective of the programme
The certification programme has been specially designed for learners who seek to enhance their knowledge of digital marketing
The programme will give working professionals and entrepreneurs an opportunity to gain specialised and comprehensive knowledge that will help them market their products and services worldwide, using online mediums
The course is designed to familiarise the learners with nuances of the digital marketing landscape, using professional, well-structured and real-life approach
Access to Cloud Campus:
The lectures will be delivered by eminent faculty of MICA, using Talentedge's direct-to-device technology, through 'live and interactive' lectures that will be beamed online via internet to student desktops/laptops. Participants will also be granted round the clock access to Talentedge's Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc as per the requirement of the programme.
Students will also have the benefit of raising questions and doubts either real time during the live class or offline through the Cloud Campus.
Commenting on the collaboration and programme, Mr. Aditya Malik, CEO and M.D Talentedge said, "We are very excited to collaborate with MICA, an institute that holds a reputation of nurturing highly skilled professionals, with high calibre for creative careers in Marketing Communications. With this partnership and the introduction of a multi-faceted programme in digital marketing, we want to bring real-time learning experience to the online learners. We hope that with a winning combination of eminent teaching faculty of MICA and Talentedge's direct-to- device platform, we achieve what we set out to create; which is to establish a deeper understanding of digital marketing that can be applied to create and strengthen businesses across the globe".
Falguni Vasavada-Oza, Professor, and MICA commented, "A career in Digital marketing has gained major traction in the recent years. The young generation today are digital natives and like to be at the cutting edge of the digital space. Through our association with Talentedge, we are looking forward to provide the learners, the right expertise and knowledge using Talentedge's innovative and interactive technology. The programme content will be enriched with real-life case studies to enable better understanding amongst participants, enabling them to enhance their career.
About Talentedge: Talentedge is an Ed-Tech firm. It offers courses jointly with world leading institutes and corporates. It's one of the first Ed-Tech organisations to be credited with an ISO:9001-2008 certification.
MICA (Formerly Mudra Institute of Communications, Ahmedabad):
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community. MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.