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Articles

Published: Ahmedabad Mirror | July 25, 2016

INITIATIVE NAME: SWAGMANTRA & REBELRIDES

FOUNDER AKASHDEEP SINGH SACHDEV (MICA) & HARSH ASHER

Akashdeep Singh Sachdev and Harsh Asher's ventures offer youths the thrill of riding superbikes, unique merchandise

If you are a bike enthusiast and love to ride superbikes, you no longer have to own it to ride it. A Mican and his partner have started a venture Rebelrides.in where they rent out Harley Davidsons and Ducatis to those who are looking for hardcore biking experience. The one of its kind service launched by Akashdeep Singh Sachdev and Harsh Asher is their second venture together. Their first was Swagmantra.com ­ a theme-based e-commerce merchandise store launched in May 2016. Sachdev said, “Swagmantra caters primarily to youth who are very image conscious. Our other venture Rebelrides.in caters to bike lovers. Ribelrides is a platform where anyone who wants to explore the Indian terrain on two-wheels can rent these high-end bikes.“

VALUE FOR MONEY

The high-end bikes which are also high maintenance are not considered value for money by several people. “That is what makes our venture appealing to bike lovers who can have the experience without worrying about the upkeep of these bikes,“ he says.

Sachdev and Asher, who have a combined riding experience of 2 lakh kilometres between themselves, conducted a six-month study on their customer base before launching the venture.

The founders stated, idea for both the ventures were born from a personal need and an attempt to fulfill that need. “Swagmantra.com also took shape because of another venture of ours which deals in customized merchandise and we were getting feedback from our customers that we should launch our own design-centric merchandise,“ they stated.

LAUNCHING IN THREE MONTHS

They stated that they will be launching Rebelriders in Ahmedabad and Surat in three months' time. Sachdev said that the tentative rental plans include Rs 4,000 to Rs 6,000 a day for a Harley while rent would be between Rs 1,200 to Rs 2,000 a day for other bikes.

He said that Rebelrides has been launched in Mumbai and they are in the process of getting license to start operations in Mumbai.

CUSTOMISED EXPERIENCE

Ask them about the USP of the start-ups and they are quick to add that while e-commerce portal caters to a specific segment, Rebelrides is all about giving customers the experience of motorcycling.

“While there are bike rental services, they operate without the required license and are into renting utility bikes which are for commute purposes. We are heavily fixated on the experience of motorcycling and hence our focus on high-end segment bikes which are inaccessible to common riders,“ he stated.

Rebelrides has been funded by a Mumbai-based private equity investor.

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