Published: November 20, 2018 | Ahmedabad
MICA’s annual marketing fest, MICANVAS, held from 17th to 19th November 2018, saw over 300 students from various B-Schools such as SIBM, SCHMRD, IIM Nagpur, IIM Ahmedabad, NMIMS Mumbai participate in various competitions, events, and workshops.
The last day saw the culmination of the final rounds of various tough competitions, with the flagship event, ‘Last Manager Standing’, being won by Sagar Sachdeva, a student from SCMHRD, who cleared multiple rounds to win the grand prize of Rs. 1 Lakh.
The competition was extremely intensive and gruelling in which the candidate was tested through case studies, quizzes and other techniques on the various aspects which make a successful manager.
The musical genius of the sibling duo Salim-Sulaiman had the students of MICA grooving to their scintillating music on Sunday, November 19th night as the curtains came down on a memorable note for the 17th edition of MICANVAS. The fest ended on a high note with a power packed performance by Salim-Sulaiman as they managed to captivate the audience by their energetic stage presence. The duo’s performance was accompanied with other great performances by Bhoomi Trivedi, Vipul Mehta and Raj Pandit. The show saw a glorious ending with the song ‘Chak De India’ from the movie ‘Chak De’. The institute has been bringing major stars to their campus every year. Last year, Bollywood heartthrob Farhan Akhtar performed along with his band. Salim-Sulaiman’s performance is another feather to the cap of all the previous glorious MICANVAS events.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
|Vaneet Chhibber||Maithili Shriyan|