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MR. VIKAS PUROHIT, CEO TATA CLIQ, INAUGURATES OIENTATION PROGRAMME FOR INCOMING STUDENTS

MR. VIKAS PUROHIT, CEO TATA CLIQ, INAUGURATES OIENTATION PROGRAMME FOR INCOMING STUDENTS

12 July 2019
Ahmedabad, June 17, 2019 MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication inaugurated the orientation programme for its…
WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION

WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION

12 July 2019
MICA, WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION FOR REFORM CONCLUDES IN BANGKOK Ahmedabad, April 25, 2019 MICA’s Center…
MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor…

Articles

Published: November 25, 2016 | BLoC

Varadarajan-Rajan  3092613bOn market research and networking

Rajan Vardarajan, a distinguished scholar and Ford Chair in marketing and e-commerce, Mays Business School at Texas A&M University, will be at MICA to mentor budding scholars at the first Young Scholar’s Research colloquium scheduled on January 9.

He is a revered scholar in the field of marketing science and a recipient of a number of honours and awards including the Academy of Marketing Science Distinguished Marketing Educator Award, American Marketing Association Award.

This is a first of its kind initiative aimed at providing young scholars with a discussion and networking forum to share their research. The event has caught the fancy of researchers abroad too and entries have come in from Miami University, Tampere University Finland and Chicago School of Professional Psychology, US.

To invigorate the budding researchers, Preeti Shroff, Professor and Dean - MICA, Head - MDP, has instituted MICA Dean’s Awards to recognise quality research. The awards will include a certificate and cash prize. Shroff, an alumna of SUNY Buffalo, with extensive experience as a faculty and administrator in USA university system, believes that international collaboration and partnerships is the new mantra for excellence. She envisions MICA’s apt and distinctive positioning as a niche institute of strategic marketing and communication to be a key catalyst in this aspect.

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