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MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor…
MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

01 April 2019
PGDM(C) Awards : Sr.# Award in Category Award to Winner Award to Runner-Up/2nd Position Award to 3rd Position MICA to…
MICA HOSTS ITS ANNUAL AWARDS FOR  ACADEMIC EXCELLENCE

MICA HOSTS ITS ANNUAL AWARDS FOR ACADEMIC EXCELLENCE

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication hosted the Annual Awards for Academic Excellence for the 24th…

Articles

Published: November 18, 2016 | DNA

MICA's three-day annual marketing fest will begin today and conclude with Trivedi's concert on Sunday

Ahmedabad: MICANVAS, the annual marketing fest of MICA, India's premier management school for strategic marketing and communication, kicked off on Thursday with a series of events and activities that will culminate with singer Amit Trivedi's performance on Sunday.

The three-day event will host students from all over the country as well as eminent speakers from the industry. There will be mix of panel discussions, competitions, lectures, concerts and activities at the event that is slated to be held on MICA campus in Shilaj. Singer Neeti Mohan will also share the stage with Trivedi in an all-night concert.

Arushi Walecha, a student and member of Team Interface at MICA said, "Saturday evening will witness a performance by Coke Studio band Advaita. Other events include a panel discussion whose keynote address will be given by Kunal Jeswani, CEO of Ogilvy India. Then, in a multpile-round competition, participants from the best B-Schools in India will be given various business and managerial problems to solve. In another event called metrotopia, participants will create their own superhero from Indian mythology. Teams will have to take any character from Indian mythology and explain how they whould be most relevant in modern times."

She added, "There is one event where participants will be asked to come up with a common campaign for products or brands which are contradictory in every aspects. This will showcase their ability to think out of the box."

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