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MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor…
MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

01 April 2019
PGDM(C) Awards : Sr.# Award in Category Award to Winner Award to Runner-Up/2nd Position Award to 3rd Position MICA to…
MICA HOSTS ITS ANNUAL AWARDS FOR  ACADEMIC EXCELLENCE

MICA HOSTS ITS ANNUAL AWARDS FOR ACADEMIC EXCELLENCE

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication hosted the Annual Awards for Academic Excellence for the 24th…

Articles

Published: November 20, 2016 | DNA

Ahmedabad: Students of various B-schools tested their management as well as creative skills on the second day of MICA's three-day annual marketing festival MICANVAS on Saturday.

The keynote address was delivered by Kunal Jeswani, CEO, Ogilvy India. He spoke on personalisation and storytelling in the context of marketing communication. He emphasized the importance of forming the ‘personal connect' and said, “The challenge of marketing is that people are telling stories in a world where everyone is a story-teller. More stories will be created and made available to mankind today than on any other day in human history. Stories feel like stories only when there is a sense of authenticity to them.” A panel discussion on ‘Datification of humans or humanisation of data? Decoding the ‘me' in mecosystem' was also held on the occasion.

The panelists, Ankit Mehrotra, co-founder of Dine Out, Siddharth Adelkar, consultant, ThoughtWorks, and psychiatrist Bhooshan Shukla enlightened the students about the relevance of personalised and experiential marketing. “If you want to be an entrepreneur, you will have to look into the blind spots of the established giants,” said Mehrotra.

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