MICANS EMERGE NATIONAL WINNERS AT NESTLÉ INDIA’s 4Ps CHALLENGER | News

Main Menu Responsive

Search Inner page

Mica Display Siblings Menu

Latest News

TEDx MICA To Break The Box In 2019

TEDx MICA To Break The Box In 2019

06 February 2019
India’s oldest business school TEDx is back and has a new idea worth spreading. The grand event will be held…
Its celebration time for MICA!

Its celebration time for MICA!

06 February 2019
MICA celebrates its foundation day today. It was today when AG Krishnamurthy founded the institute. The day is also celebrated…
MICAVAANI TIES WITH UNICEF FOR ITS ANNUAL EVENT ‘APNO MANCH’, HELD FOR KIDS FROM TELAV AND SHELA

MICAVAANI TIES WITH UNICEF FOR ITS ANNUAL EVENT ‘APNO MANCH’, HELD FOR KIDS FROM TELAV AND SHELA

31 January 2019
Early this Wednesday morning, the premises of MICA saw a great buzz as MICA’s student-run community radio station MICAVAANI organized…

Articles

Published: November 21, 2018 | Ahmedabad

“Team Hustle Bustle” comprising of second year students Anushree Roy, Neha Agarwal and Sruthy Whence of MICA Ahmedabad’s PGDM-C course, emerged as the National Winners of 4Ps Challenger by Nestlé India. The competition involved proposing case study solution on ‘Nescafe Latte’ where the ask was to decide positioning, digital strategy and sampling activation idea.

It was conducted across 14 select B-schools across India. The preliminary round was a campus round, where basis submissions 5 teams were shortlisted and one team was selected from each campus as Campus Winners. Across these Campus Winners, the company shortlisted 5 teams for the National and final round.

The finalists for the National round were SIBM Pune, XLRI, IIM C, SP Jain and MICA. The final round involved presenting the case to the panel and was followed by a detailed Question and Answer round.

When asked about their experience in the face of stiff competition, the MICAn Team said, “The challenge was a live challenge and the ask of the case was very clearly defined. Being a proper end to end branding and marketing problem to solve, this was a great learning experience.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

Mica Display Siblings Menu Mobile

Copyrights @ MICA 2017. All Rights Reserved.