Published: November 15, 2018 |
This year MICA’s second year PGDM-C students had the opportunity to go for an international immersion in collaboration with US universities. The two weeks long program was offered by MICA in collaboration with Michigan State University (MSU), USA. Also, six faculty members from MICA accompanied the students on this international visit.
Through the immersion program, MICA students underwent multiple workshops, conducted by MSU faculties that deepened their understanding of various concepts. The topics of the workshops ranged from C-suite leadership to Audience Analytics, Digital Analytics, Digital Metrics etc.
As part of the immersion, MICA students also experienced the industry side of US, and visited the world headquarters of General Motors in Detroit. Students also visited Dearborn based production facility of Ford Motor Company. In addition, students visited Detroit based office of Leo Burnett, where Skip Drayton, Executive Vice President of Leo Burnett shared some very interesting insights on advertising with the MICA community.
“The International Immersion experience was transformative. I learnt a lot of new concepts and got structure for a lot of the concepts I previously learnt.I interacted with an amazing set of professors and got to experience a whole new culture. It was a riveting mix of academic, professional and cultural learning” said Nitesh Raj, one of the student participants.
Prof. Prabu David, Dean of the College of Communications Arts & Sciences at MSU said “The MICA immersion program was a rewarding experience. Their students are among the brightest in India and I enjoyed learning their perspectives. At the same time, our world class faculty have much to offer and I believe their students received a rich mix of classroom training and experiential learning”.
Prof. Kallol Das of MICA said “The international immersion was a pilgrimage tour for me as I got an opportunity to visit some of the most respected ‘temples’ of learning in USA and meet their enlightened ‘priests’. The experience has completely transformed my approach towards research”.
Another professor at MICA, Anjali Bansal, said “This immersion has opened the doors of possibilities of partnerships with top notch universities in MICA’s endeavour to provide the best learning and development opportunities to its students and faculty members”.
Professor and Dean - MICA, Head - MDP Dr. Preeti Shroff commented, “Cultural immersion in India and abroad are the key priorities for ongoing student and faculty learning at MICA. We are building partnerships with multiple organizations for MICA community’s academic, field and culture centric management learning that is locally grounded and globally relevant”.
Dr. Shailendra Mehta, President & Director, MICA added “In terms of pedagogy, we are bringing global learnings including cross-cultural cases, into the classroom. We believe that these initiatives will help position MICA for thought leadership in a variety of different areas”.
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
|Vaneet Chhibber||Maithili Shriyan|