MICA UNLEASHES IMPETUS - AN UNUSUAL BRAINSTORMING CHALLENGE FOR UNDERGRADUATE STUDENTS

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MICA UNLEASHES IMPETUS - AN UNUSUAL BRAINSTORMING CHALLENGE FOR UNDERGRADUATE STUDENTS

MICA Impetus is a one-of-a-kind competition, designed to test the future business leaders. The competition is designed for undergraduate students. It looks at unique, innovative, and bold solutions to the problems shared as part of Impetus. The competition is divided into 2 rounds. The first round is the ‘Battle of the Brands’ which is an MCQ based quiz comprising questions on famous Logos, taglines, CEOs, mascots of famous companies, teams and organizations. The second round is ‘Brainstorming Challenge’ which requires one to use logical and creative discretion, to come up with a solution, the candidate is free to use any and all elements provided to him in a picture/video in the case.

The candidates are required to form a team of 2-3 members from any course/ year of the same Institution. The last date to register for the competition is 28th Feb, 2019. The winning team will be awarded a cash prize of ₹30,000 and each member will receive a certificate and MICA merchandise. The first and second runner up will receive ₹10,000 and ₹10,000 respectively.

To know more about the competition, visit https://www.mica.ac.in/impetus.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

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