Published: Ahmedabad Mirror | April 10, 2016
Around 20 lakh artisans will be trained in new media and soft skills with focus on scaling-up SEWA's existing enterprise
Premier communication institute MICA has joined hands with the Self-Employed Wo men's Association to educate the artisans in the art of marketing. According to sources, the artisans who are adept in the fine skills of embroidery and other creative works will be informed in skills of marketing and branding. MICA will train master trainers at SEWA in the specific domains of marketing and branding and these trainers will disseminate the training to grassroot artisans.
MICA dean Preeti Shroff said that the first meeting in this regard was held on April 8. “The master artisans will be trained in areas such as new media, soft skills in professional and strategic communication as well as marketing and branding,“ Shroff's note said.
Shroff along with ChairpersonCommunication Area Manisha Pathak-Shelat and Assistant Manager -Centre for Social Change Leadership (CSCL) Sapna George met chairperson of SEWA Trade Facilitation Centre Reema Nanavaty and her team to discuss the initiative.
The first training will be imparted to the master trainers of SEWA who will then disseminate the learning to the grassroots SEWA members. The overall MICA Master Trainer Programme for SEWA will focus on enterprise development for value chain development and scaling-up SEWA's existing food, textiles, culture, and education enterprises.