MICA to train SEWA artisans in marketing | News

Main Menu Responsive

Search Inner page

Mica Display Siblings Menu

Latest News

MICA gives another opportunity for communication aspirants, registration closes on February 5

MICA gives another opportunity for communication aspirants, registration closes on February 5

23 January 2018
Published: January 23, 2018 | India Today Mudra Institute of Communications, Ahmedabad (MICA) will be conducting its MICAT-2 examination for…
'What matters today is the ability to create a narrative'

'What matters today is the ability to create a narrative'

21 January 2018
Published: January 21, 2018 | Times of India The distinguished professor and director of Mica, discusses the disruption that digital…
International Conference on Media and Entertainment to begin at MICA on Thursday

International Conference on Media and Entertainment to begin at MICA on Thursday

10 January 2018
Published: January 10, 2018 | The Economic Times | Vishal Dutta AHMEDABAD: A three day international conference on “Media &…

Published: Ahmedabad Mirror | April 10, 2016

Around 20 lakh artisans will be trained in new media and soft skills with focus on scaling-up SEWA's existing enterprise

Premier communication institute MICA has joined hands with the Self-Employed Wo men's Association to educate the artisans in the art of marketing. According to sources, the artisans who are adept in the fine skills of embroidery and other creative works will be informed in skills of marketing and branding. MICA will train master trainers at SEWA in the specific domains of marketing and branding and these trainers will disseminate the training to grassroot artisans.

MICA dean Preeti Shroff said that the first meeting in this regard was held on April 8. “The master artisans will be trained in areas such as new media, soft skills in professional and strategic communication as well as marketing and branding,“ Shroff's note said.

Shroff along with ChairpersonCommunication Area Manisha Pathak-Shelat and Assistant Manager -Centre for Social Change Leadership (CSCL) Sapna George met chairperson of SEWA Trade Facilitation Centre Reema Nanavaty and her team to discuss the initiative.

The first training will be imparted to the master trainers of SEWA who will then disseminate the learning to the grassroots SEWA members. The overall MICA Master Trainer Programme for SEWA will focus on enterprise development for value chain development and scaling-up SEWA's existing food, textiles, culture, and education enterprises.

 

Mica Display Siblings Menu Mobile

Copyrights @ MICA 2017. All Rights Reserved.