MICA to train SEWA artisans in marketing | News

Main Menu Responsive

Search Inner page

Mica Display Siblings Menu

Latest News

MICA hosted Delegates from Government of Arunachal Pradesh

MICA hosted Delegates from Government of Arunachal Pradesh

12 August 2018
Published: August 13, 2018 | MBA Rendezvous MICA recently hosted a delegation of 12 senior officials from the Directorate of…
Global Head of TCSiON, Mr. V Swamy and Author of 'Don't Hire the best' Mr. Abhijit Bhaduri deliver talks at MICA

Global Head of TCSiON, Mr. V Swamy and Author of 'Don't Hire the best' Mr. Abhijit Bhaduri deliver talks at MICA

06 July 2018
Published: July 6, 2018 | MBA Rendezvous On Thursday, MICA’s student run committee MICA Leadership Series kicked off this year’s…
Institute turns to Vipassana to help students stay calm, focused

Institute turns to Vipassana to help students stay calm, focused

27 June 2018
Published: June 27, 2018 | DNA To help students deal with day-to-day stress and improvise ways of addressing and solving…

Published: Ahmedabad Mirror | April 10, 2016

Around 20 lakh artisans will be trained in new media and soft skills with focus on scaling-up SEWA's existing enterprise

Premier communication institute MICA has joined hands with the Self-Employed Wo men's Association to educate the artisans in the art of marketing. According to sources, the artisans who are adept in the fine skills of embroidery and other creative works will be informed in skills of marketing and branding. MICA will train master trainers at SEWA in the specific domains of marketing and branding and these trainers will disseminate the training to grassroot artisans.

MICA dean Preeti Shroff said that the first meeting in this regard was held on April 8. “The master artisans will be trained in areas such as new media, soft skills in professional and strategic communication as well as marketing and branding,“ Shroff's note said.

Shroff along with ChairpersonCommunication Area Manisha Pathak-Shelat and Assistant Manager -Centre for Social Change Leadership (CSCL) Sapna George met chairperson of SEWA Trade Facilitation Centre Reema Nanavaty and her team to discuss the initiative.

The first training will be imparted to the master trainers of SEWA who will then disseminate the learning to the grassroots SEWA members. The overall MICA Master Trainer Programme for SEWA will focus on enterprise development for value chain development and scaling-up SEWA's existing food, textiles, culture, and education enterprises.

 

Mica Display Siblings Menu Mobile

Copyrights @ MICA 2017. All Rights Reserved.