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The focus will be on social change and sustainability impact, said MICA officials

MICA has decided to strengthen its Centre for Development Management and Communication (CDMC) to meet the current and impending demands of the social and development sector. The premier management school for Strategic Marketing and Communication will focus on social change and sustainability impact by helping social enterprises to scale up and build capacity.

MICA officials stated that the move was taken as part of the ongoing strategic alignment endeavours at the institute. The centre founded during the tenure of former director Nagesh Rao's tenure was initially known as Centre for Social Change Leadership.

“For the longest time, most social and development projects have consistently fallen short in the last mile ­ in terms of creating an organic pull via effective communication. The lack of strategic marketing, communication, digital and conventional media planning has resulted in many a worthy projects not meeting their objectives fully and benefits being lost to the key stakeholders,“ stated the note, adding MICA wanted to change this. The centre is headed by Dean Preeti Shroff.


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