Published: DNA | April 10, 2016
The institute will train women for value chain development and scaling- up enterprises
A team from India’s premiere B-school for strategic marketing and communication, MICA will help women of the Self Employed Women’s Association (SEWA) brand their products better. Taking the cause of empowering grass roots enterprises forward, the team will train the master trainers associated with several projects of SEWA, in specific domains such as branding, marketing, new media and soft skills and professional and strategic communication.
SEWA has several enterprises in the sectors of food, textiles, culture, and education. The idea behind this training is to educate women on branding and marketing their products such that they penetrate and sustain in the market.
A meeting to take the collaboration forward was held recently at the Sewagram Mahila Haat between MICA Dean Dr Preeti Shroff, along with her team and SEWA chairperson, Reema Nanavaty. The SEWA team shared a list of the skill-sets and domain-knowledge that the master trainers require, in order to compete with organised private market players, when it comes to value-chain management of the products prepared by SEWA.
After the discussion, MICA has identified several areas, where it can offer help. The details of the capacity building programme will be worked out in the next round of discussion between the two organisations.
At first, the master trainers would be trained, who will then disseminate the learning to the grass roots SEWA members. The ‘MICA Master Trainer Programme’ for SEWA will focus on enterprise development for value chain development and scaling-up SEWA’s existing enterprises. MICA will also help with the technology required for grass roots dissemination.
SEWA leaders will visit MICA soon to meet the programme faculty and dean to further discuss the collaboration. Dr Manisha Pathak-Shelat, chairperson – communication area, MICA and Sapna George, assistant manager – Centre for Social Change Leadership (CSCL) represented MICA.
The discussion later preceded the annual Champaben Paniben Award ceremony on Friday, where Dr Preeti Shroff was invited as the chief guest. The award is jointly constituted by a grass roots Gandhian organisation, Amba, and SEWA, in the memory of their leader Paniben Bavaji Rohit from Mogri village of Anand district.