MICA, SEWA to join hands for grassroots capacity building | News

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Published: Times of India | April 10, 2016

MICA, premier B-school for strategic marketing and communication and Self Employed Women's Association (SEWA) will soon join hands for capacity building of master trainers of SEWA in domains such as branding, marketing, new media, and soft skills in professional and strategic communication.

The first meeting towards this collaboration was held at Sewagram Mahila Haat on Friday, April 8, where Dr. Preeti Shroff, dean, MICA, along with other faculty members of the institute, interacted with Reema Nanavaty, chairperson-SEWA Trade Facilitation Centre, Kapilaben, president, SEWA, and several SEWA representatives from different districts of Gujarat, to identify the areas in which MICA can help build the capacity of the grassroots SEWA women. According to a statement from MICA, the institute will help SEWA members in areas of marketing, branding, new media, and soft skills in professional and strategic communication.

However, first, training will be im parted to master trainers of SEWA, who will then disseminate learning to the grassroots SEWA members, said the statement. The overall MICA Master Trainer Programme for SEWA will focus on enterprise development for value chain development and scaling-up SEWA's existing food, textiles, culture, and education enterprises. MICA will also help with the technology required for grassroots dissemination, it added.

The SEWA team has also shared many insights with regard to the required skill-sets and domain-knowledge they require in order to compete with organised private market players, when it comes to the value chain management of SEWA products.

SEWA leaders will soon visit MICA to meet with programme faculty and the dean to further discuss the collaboration.

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