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MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor…
MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

MICA ACADEMIC AWARDS 2018-19 FOR THE GRADUATING PGDM(C) BATCH OF 2017-19 & CCC 2018-19

01 April 2019
PGDM(C) Awards : Sr.# Award in Category Award to Winner Award to Runner-Up/2nd Position Award to 3rd Position MICA to…
MICA HOSTS ITS ANNUAL AWARDS FOR  ACADEMIC EXCELLENCE

MICA HOSTS ITS ANNUAL AWARDS FOR ACADEMIC EXCELLENCE

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication hosted the Annual Awards for Academic Excellence for the 24th…

Articles

Published: November 15, 2018 |

The theatre society at MICA recently concluded their Annual Production for 2018-19. MICA Sankalp is the in-house theatre society entirely run by the students of MICA.

This year’s Annual Production – ‘Born From Fire', was performed on 26th and 27th October, at H. K. Arts Auditorium. The play was adapted by the famous novel 'The Palace of Illusions' by the celebrated author Chitra Banerjee Divakaruni.

'Born from Fire' was the story of a woman who brought about the fiercest war that mankind has ever seen. It depicted her journey from a young naive girl to a wise queen who had seen the darkest colours of mankind. The play aimed at presenting the epic without the shackles of gender and caste. In a nutshell, 'Born from Fire' was a retelling of Mahabharata from Draupadi's perspective.

The theatrical extravaganza was entirely directed, performed and organized by the students of MICA. Over 500 theatre lovers attended the play across two days. The play 'Born from Fire' was sponsored by Qutone Ceramic tiles and powered by Vivo Smartphones. The other brands who partnered with MICA Sankalp were Himalaya, Croma Retail Store, Happy Easy Go, O2 Spa, Auraganic essentials, Sun Coco, All Good Scent, Fluff in a Cup, Jashn, Havmor, Amicorum, The Dark Roast, Burgerlicious, Huber & Holly, Bestie Salon and The Project Café.

In the past 19 years of its existence, MICA Sankalp has successfully performed renowned plays such as Girish Karnad's ‘Tuglaq', Vijay Tendulkar's ‘Encounter in Umbugland', Dharmavir Bharti's ‘Suraj Ka Satwan Ghoda', Woody Allen's ‘Death' and Mahesh Dattani's ‘Dance Like a Man.'

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

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