MICA offers the best in left and right brain learning: Dean Preeti Shroff | News

Main Menu Responsive

Search Inner page

Mica Display Siblings Menu

Latest News

MICA Prof’s Study Shows Power Of Part-Time Work

MICA Prof’s Study Shows Power Of Part-Time Work

02 May 2018
Published April 30,2018 | TIMES NEWS NETWORK Ahmedabad: A study by a professor of MICA titled “Job sharing as a tool for…
MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

20 April 2018
Published April 17,2018 | Times of India Ahmedabad: A research conducted at MICA suggested that Indian consumers will remain loyal…
Airline branding is not about advertising, says study by MICA prof

Airline branding is not about advertising, says study by MICA prof

20 April 2018
Published April 16, 2018 | Times of India Ahmedabad: In order to secure a loyal customer base, airlines are investing…

Published: August 16, 2016

"MICA graduates bring the entire package. In order to become digital experts, you have to understand consumers and relationships much better. Online consumer insight mining becomes important. Digital platforms are trying to engage with individual customers rather than go mass and in order to do that, you have to understand the profile of people, their backgrounds and so on.

"MICA is perfectly positioned for that, as we combine left and right brain learning. We are a school of ideas where we actually make sure students are experts in human behaviour and consumer insights mining and are also conversant with sophisticated techniques in the digital space."

View the video for the full interview with Preeti Shroff.

Mica Display Siblings Menu Mobile

Copyrights @ MICA 2017. All Rights Reserved.