MICA duo wins IBS-BLoC case study contest again | News

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Published: Business Line | February 23, 2016

For the second time running a duo from MICA" Mani Makkar and Vaibhavi foshi, walked away with the top honours in the IBS-BLoC Case Study challenge, presented by leather goods brand Hidesign. The winning team will receive 25,000 in gift vouchers.

The case, 'lndia of the future: manufacturing powerhouse or innovation hub?' was developed by IBS Business School by Hadiya Faheem, freelance case writer, and GV Muralidhara, Dean of the Case Research Centre, IBS. The earlier case study contest on Kurlon was also won by a team from MICA.

The contest required participating students to decide what the future course of India should be - should we innovate in India or make (manufacture) in India? The winning duo argued that since India jumped from an agrarian economy to a services sector one, it was only natural that the missed phase - manufacturing - be filled.

CS Shylajan, Professor and Area Chair (Economics) at IBS Hyderabad, chose the MICA duo as the winners because he felt their case analysis was well structured and used relevant case facts. 'There is clarity in the views expressed and the contestants have come up with more practical suggestions. While taking a stand on the case dilemma, the winner has provided a logical and theoretically grounded justification," he said.

Other winners

The contest received around 75 entries from top B-schools. Several teams from MICA and IIM Indore participated, and fared well in the contest. While Chetan Duddagi and M Sabeel Ansari from IIM Indore were the first runners-up, Niladri Das gupta and Aditya Prakash from Delhi University won the second runners-up spot. All the case analysis entries by the winning team and the top five runners up are posted on http://www.bloncampus.com/case-studies/. The new case study challenge on the Indian Railways can found on that link as well.

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