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MR. VIKAS PUROHIT, CEO TATA CLIQ, INAUGURATES OIENTATION PROGRAMME FOR INCOMING STUDENTS

MR. VIKAS PUROHIT, CEO TATA CLIQ, INAUGURATES OIENTATION PROGRAMME FOR INCOMING STUDENTS

12 July 2019
Ahmedabad, June 17, 2019 MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication inaugurated the orientation programme for its…
WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION

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MICA, WORLD BANK CO-LED TRAINING PROGRAMME ON LEADERSHIP COMMUNICATION FOR REFORM CONCLUDES IN BANGKOK Ahmedabad, April 25, 2019 MICA’s Center…
MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

MICA HOSTS ITS 24TH ANNUAL CONVOCATION CEREMONY

01 April 2019
MICA, Ahmedabad, India’s premier institute for Strategic Marketing and Communication celebrated the Annual Convocation Ceremony with great pomp and splendor…

Articles

Published: December 22, 2016 | DNA

Relevant Education

Intends to introduce flipped classrooms, integration of design in core areas

To make management education relevant in global context for students, MICA, in a unique initiative roped in its alumni to review its curriculum. The MICA Academic Leadership team, faculty and alumni came together for a Curriculum Review and Planning Workshop held on December 17. The workshop had several alumni from 1996 batch coming together to give an industry and sectoral perspective to the discussion. The core theme of the workshop was to bring faculty and other stakeholders to review and refine the MICA curriculum and pedagogy with focus on integrated learning approach with a clear emphasis on "Orientation to convocation' and 'Campus to career path'.

Discussions and suggestions included flipped classrooms to build on field-based and experimental learning across subject areas, learning in a digitally enabled world. Integrating design thinking into the core domains of strategic marketing & communications programs were discussed during the workshop.

Dr Preeti Shroff, Professor and Dean - MICA, Head - MDP, initiated the 2-day long workshop with an interesting question on the role of higher education. She outlined the pivotal role of educators that transcended beyond subject matter subject matter expertise and industry and workforce development. She said, "In a digitally enabled world, the key role of higher education is to balance the human connect & global outlook to inculcate life-long learning values and a sense of World vision & identity."

Over the next two days, each area leader and programme chairpersons of MICA made innovation presentations on their plan for 2017-18.

The workshop witnessed intense and riveting deliberations on pedagogical innovations, relevance of various electives in the new emerging world order and how can MICA reap maximum benefit from the industry and academia intersection.

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