Madhukar Kamath takes over as new MICA chief | News

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MICA Prof’s Study Shows Power Of Part-Time Work

MICA Prof’s Study Shows Power Of Part-Time Work

02 May 2018
Published April 30,2018 | TIMES NEWS NETWORK Ahmedabad: A study by a professor of MICA titled “Job sharing as a tool for…
MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

20 April 2018
Published April 17,2018 | Times of India Ahmedabad: A research conducted at MICA suggested that Indian consumers will remain loyal…
Airline branding is not about advertising, says study by MICA prof

Airline branding is not about advertising, says study by MICA prof

20 April 2018
Published April 16, 2018 | Times of India Ahmedabad: In order to secure a loyal customer base, airlines are investing…

Published: Indian Express | March 11, 2016

Indian-Express-11th-March-2016-P-02MADHUKAR KAMATH, group CEO and MD of DDB Mudra, has taken over as the president of premier strategic marketing and communication B school after its current president and director Nagesh Rao resigned this week to take on an international assignment after a four-year long stint at MICA.

Kamath, who has been the chairperson of MICA's council for more than a decade, is expected to work closely with Preeti Shroff, MICA'S new academic dean, who joined the B-school recently. Rao had taken over as director of MICA after a teaching stint at the lndian Institute of Management, Ahmedabad, in February 2012 for a three-year term, which was further extended for an 2 years.

MICA's governing council had in 2014 unveiled a refreshed strategic positioning and an ambitious vision for the institute. As a part of the plan to achieve vision, MICA announced the new leadership structure on Tuesday. Established in 1991, MICA is first residential institute in the country and perhaps in the the Asia-Pacific region, dedicated to creating leadership in strategic marketing and communication.

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