IIMA professor to teach at MICA | News

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MICA hosted Delegates from Government of Arunachal Pradesh

MICA hosted Delegates from Government of Arunachal Pradesh

12 August 2018
Published: August 13, 2018 | MBA Rendezvous MICA recently hosted a delegation of 12 senior officials from the Directorate of…
Global Head of TCSiON, Mr. V Swamy and Author of 'Don't Hire the best' Mr. Abhijit Bhaduri deliver talks at MICA

Global Head of TCSiON, Mr. V Swamy and Author of 'Don't Hire the best' Mr. Abhijit Bhaduri deliver talks at MICA

06 July 2018
Published: July 6, 2018 | MBA Rendezvous On Thursday, MICA’s student run committee MICA Leadership Series kicked off this year’s…
Institute turns to Vipassana to help students stay calm, focused

Institute turns to Vipassana to help students stay calm, focused

27 June 2018
Published: June 27, 2018 | DNA To help students deal with day-to-day stress and improvise ways of addressing and solving…

Published: DNA | July 26, 2016

Ahmedabad: In a move to strengthen its strategic marketing area, MICA has roped in a professor from the Indian Institute of Management, Ahmedabad. Professor Sanjeev Tripathi who was a consultant at Nielsen, world’s leading market-research agency, will join the institute as associate professor from August 1.

An alumnus of IIMA, Tripathi is a former technocrat with Government of India and has worked as an IRSME officer with Indian Railways in diverse functions such as operations, logistics, production and procurement. He has an expertise in sports marketing and management and has run a course in IIM Ahmedabad for last four years on sports marketing and management.

He has also held a number of projects on sports management with organisations in sports domain. His research interests are in area of sports marketing and management, consumer behaviour and behavioural pricing.

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