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MICA Prof’s Study Shows Power Of Part-Time Work

MICA Prof’s Study Shows Power Of Part-Time Work

02 May 2018
Published April 30,2018 | TIMES NEWS NETWORK Ahmedabad: A study by a professor of MICA titled “Job sharing as a tool for…
MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

MICA PROF’S RESEARCH - ‘Indians will be loyal to herbal products’

20 April 2018
Published April 17,2018 | Times of India Ahmedabad: A research conducted at MICA suggested that Indian consumers will remain loyal…
Airline branding is not about advertising, says study by MICA prof

Airline branding is not about advertising, says study by MICA prof

20 April 2018
Published April 16, 2018 | Times of India Ahmedabad: In order to secure a loyal customer base, airlines are investing…

Published: DNA | July 26, 2016

Ahmedabad: In a move to strengthen its strategic marketing area, MICA has roped in a professor from the Indian Institute of Management, Ahmedabad. Professor Sanjeev Tripathi who was a consultant at Nielsen, world’s leading market-research agency, will join the institute as associate professor from August 1.

An alumnus of IIMA, Tripathi is a former technocrat with Government of India and has worked as an IRSME officer with Indian Railways in diverse functions such as operations, logistics, production and procurement. He has an expertise in sports marketing and management and has run a course in IIM Ahmedabad for last four years on sports marketing and management.

He has also held a number of projects on sports management with organisations in sports domain. His research interests are in area of sports marketing and management, consumer behaviour and behavioural pricing.

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