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TEDx MICA To Break The Box In 2019

TEDx MICA To Break The Box In 2019

06 February 2019
India’s oldest business school TEDx is back and has a new idea worth spreading. The grand event will be held…
Its celebration time for MICA!

Its celebration time for MICA!

06 February 2019
MICA celebrates its foundation day today. It was today when AG Krishnamurthy founded the institute. The day is also celebrated…
MICAVAANI TIES WITH UNICEF FOR ITS ANNUAL EVENT ‘APNO MANCH’, HELD FOR KIDS FROM TELAV AND SHELA

MICAVAANI TIES WITH UNICEF FOR ITS ANNUAL EVENT ‘APNO MANCH’, HELD FOR KIDS FROM TELAV AND SHELA

31 January 2019
Early this Wednesday morning, the premises of MICA saw a great buzz as MICA’s student-run community radio station MICAVAANI organized…

Published: DNA | July 26, 2016

Ahmedabad: In a move to strengthen its strategic marketing area, MICA has roped in a professor from the Indian Institute of Management, Ahmedabad. Professor Sanjeev Tripathi who was a consultant at Nielsen, world’s leading market-research agency, will join the institute as associate professor from August 1.

An alumnus of IIMA, Tripathi is a former technocrat with Government of India and has worked as an IRSME officer with Indian Railways in diverse functions such as operations, logistics, production and procurement. He has an expertise in sports marketing and management and has run a course in IIM Ahmedabad for last four years on sports marketing and management.

He has also held a number of projects on sports management with organisations in sports domain. His research interests are in area of sports marketing and management, consumer behaviour and behavioural pricing.

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