Published: August 21, 2018 | Times of India | Mukti Jain

If your idea of enjoying and relaxing is laughing it out and you look forward to comedy shows, then this weekend event is for you. So, loosen up, make some time from your regular schedule and head to this standup comedy event at a popular spot on SG Highway on Friday.

Chirag Panjwani, 2 nd year MICA student, who will be performing solely at the event, said, “The aim behind such events is to increase the number of open mics and comedians in Ahmedabad. We want more and more youngsters to pursue their calling and give them a platform so that they can take it up as a profession.”

Chirag, who is from Agra and started doing comedy shows while he was working as an engineer in Bengaluru says, “This August alone, I and my group of friends from You Comedy, Yogi Soni (CEPT student), Lakshya Nayak (NIRMA student) and Shubham Upadhyay (PDPU graduate), have planned 20 open mics in Ahmedabad. We also keep inviting renowned comedians. In early August, I had performed with Chirayu Mistry at the Studio Pepperfry and we received a good response.”

Yogi, who is also a part of another such club ‘weekend club’ says, “You Comedy was started one and a half years back when there were not may comedy events being held in Ahmedabad. We wanted Amdavadis to laugh their heart out and open to this genre of entertainment. Thus, most of our mics and shows are free.”

Chirag adds, “ On September 1, we have invited standup comedian Shankar Chugani to perform. We hope, we will get a good response.”

Taha Lotiya of Studio Pepperfry which keeps organizing such events in city said, “We are an 18-month old company in Ahmedabad. Our studios across India mostly house furniture for display purpose as most of our operations are online. We keep hosting such events as the organisers like our ambience for entertainment purposes. We allow most of these events for free. However at times, the entry is through tickets and coupons.”

It seems as far as these youngsters are infusing some laughter into Amdavadis’ life, all is well.

Published: August 13, 2018 | MBA Rendezvous

MICA recently hosted a delegation of 12 senior officials from the Directorate of Information & Public Relations, Government of Arunachal Pradesh as a part of a capacity Strengthening Programme on Communication & Information Management July & August2018. The training was inaugurated by renowned environmentalist Shri Kartikeya Sarabhai, (Founder & Director, CEE, Ahmedabad) along with Prof. Shailendra Raj Mehta (President & Director, MICA), Prof. Preeti Shroff (Professor and Dean - MICA, Head - MDP), Prof. Manisha Pathak-Shelat (Chair, CDMC, MICA) & Prof. Arbind Sinha (Advisor, CDMC). The Arunachal Pradesh team led by Shri Obang Tayeng (Director of Information, Govt. of Arunachal Pradesh) consisted of public relations officials from various districts of Arunachal Pradesh.

As part of the program an enriching interaction was hosted at Gandhinagar in the presence of Shri. Ashwani Kumar (Secretary, Department of Information & Broadcasting, Gujarat) along with Shri. Ashok Kalaria (Director of Information, Govt. of Gujarat) in Gujarat. A special visit was hosted at the Gandhinagar Campus of Bhaskaracharya Institute for Space Applications and Geo-Informatics (BISAG) by Shri T. P Singh (Director, BISAG).

The training focused on enhancing the communication effectiveness of the officers and efficient dissemination of information in Arunachal Pradesh with a special focus on its geographic and cultural challenges. The training modules have been designed to help the participants in understanding the Usage of Information in both, the traditional and digital media.

The expert faculty team leading the programme comprised of Prof. Manisha Pathak-Shelat, Prof. Preeti Shroff, Prof. Arbind Sinha, Prof. Pravin Mishra, Prof. Santosh Patra, Prof. Darshan Trivedi, Mr. Kshitij Joshi, Mr. Shyam Parekh, Ms. Jahnavi Contractor, Ms. Vibha Gupta and others.

Directorate of Information & Public Relations, Arunachal Pradesh

The office of Directorate of Information, Public Relations and Printings is responsible for the publicity of state government’s plans and programmes. They also highlight the progress achieved in the implementation of these plans and programmes. They have been the catalyst agents about disseminating the official information in the forms of press releases, messages, news with a focus on day to day happenings, developments taking place and policies and programmes of the Government. Besides these, VIP visits and important observations in the district are also given wide publicity throughout the state by this office.

Published: July 6, 2018 | MBA Rendezvous

On Thursday, MICA’s student run committee MICA Leadership Series kicked off this year’s first session with not one but two speakers. MICA Leadership Series (MLS), proactively works towards building industry conduit by having leaders across diverse fields to deliver a guest lecture to the student body at MICA. MLS hosted Mr. V. Swamy, Global head of TCSiON. TCSiON is the strategic business unit of TCS focused on enabling focused on enabling institutions, government departments and organizations from multiple industry sectors to be efficient in their recruitment/admissions process, learning and skilling and overall business operations with the use of Phygital platforms. Mr. Swamy started the session by talking about the respect and trust associated with the name ‘TATA’ and how the company has managed to make a name for itself by keeping Indian values at the core.

In a very interactive session Mr. Swamy spoke to the students of MICA about how TCSiON was conceptualized and educated the students on the importance of hardwork and perseverance, bringing in examples from the industry to illustrate the same. Mr. Swamy emphasized the importance of understanding your consumer, and thus, making a conscious decision on what you don’t want to do.

The second speaker for the day was Mr. Abhijit Bhaduri, Founder of Abhijit Bhaduri & Associates, author of popular novel ‘Don’t Hire the Best’, spoke to the students of MICA about the future of careers in the digital world. He further deliberated that the times are ever evolving. A good career stream is not one that pays the most rather one that makes you happy. He added to this by saying the difference between an ordinary employee and an expert is the happiness that the job brings to the individual.

Mr. Bhaduri spoke about making career choices in today’s times when past is not a predictor of the future. Careers which were initially put on a pedestal are now being turned down by millennials who are in search of opportunities that bring them joy and thus are more long term.

Sharing his ideology, he says, “Have the guts to go that far.”

MLS aims at bringing a balance between academic pursuit and thought- provoking perspective from the industry so that students can foster a holistic approach towards learning as well as decision making.

Published: June 27, 2018 | DNA

To help students deal with day-to-day stress and improvise ways of addressing and solving problems, the management institute MICA, has decided to initiate a Vipassana and yoga programme on its campus. The programme, which will be taught by SS Taparia, a 78-year-old Mumbai-based Vipassana teacher, was launched at the beginning of this academic year.

“The institute has supported a Vipassana yoga programme and daily meditation on campus. Meditation and reflection time will be offered to all students and faculty as a voluntary activity for both individuals and groups.”

“Our students need to stay calm and focussed in the current stressful world. Yoga will give them mental and emotional support. This will also help in developing non-violent and peaceful ways of addressing and solving problems. Even for the faculty and alumni groups, there will be a 10-day Vipassana programme,” said Preeti Shroff, Professor and Dean , Head - MDP, Academics at MICA.

Professor Shailendra Raj Mehta, President and Director, MICA, said the benefits of yoga are scientifically proven and that Vipassana is appropriate for people of ages. Given the pressures in today’s day and age, it is imperative students are given a chance to de-stress through meditation and yoga.

“I have been doing yoga since I was six. I have been into meditation for thirty years. Yoga and meditation have been among the most joyful and useful things I have done. The benefits of yoga and meditation are no longer doubted.”

“Therefore, it makes sense to introduce our students to these practices. To introduce these traditions, we wanted to bring in the very finest teachers that are teaching today. For yoga, Dr Devdutt Kapadia, a doctor who also teaches yoga in the Iyengar Yoga tradition, was brought in along with SS Taparia, one of the senior-most teachers of Vipassana.”

“Both of these techniques, Vipassana and Transcendental Meditation (TM) are scientifically grounded and thoroughly researched. They are also completely non-sectarian, require no changes of belief or lifestyle and are appropriate for people of all ages and physical conditions,” said Mehta.

Published: June 18, 2018 | Times of India

The landscape of marketing in an interconnected world has changed drastically with unprecedented volumes of data becoming available to researchers. One of the major marketing goals for which such data is used is to understand, and as an extension predict, the behaviour of the target audience.

As a step in that direction, Mudra Institute of Communication, Ahmedabad (MICA) is in the process of setting up a behavioural research lab in collaboration with major US-based educational institutes. Dr Preeti Shroff, Professor and Dean , Head - MDP, MICA, said that the lab will focus on areas such as digital communication and marketing, sentimental analysis and customer interface.

Prof Shailendra Raj Mehta, director, MICA, said that one of the core focus areas for the institute is research and collaboration. “As part of the initiative, we have entered into partnership with major US-based varsities. A case study centre is already in the offing,” he said.

Shroff said that due to India’s demographics, world over, researchers are interested to understand the local market.

“While we are focusing on the use of digital platforms by youth in a project with Annenberg School of Communications, we have entered into collaboration for data analytics, luxury marketing and consumer insight with Emory University,” she said. MICA has collaborated with Michigan State University (MSU) and Northwestern University in the US for marketing management and integrated marketing communication respectively. With MSU, MICA will also conduct study of Indian students’ preference for education abroad. MICA has also tied up with World Bank and UNICEF for specific social campaigns and media education.

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