Politics is the hottest trend on Twittersphere, populated by millions of tech-savvy urban Indian voters. Realising that social media will play a vital role in deciding which party wins the most seats, Indian political elites are using this social media platform to convey their political agenda. Though it is delivered in 140 characters, the message comes across loud and clear, states a MICA study on The Twitter World of Indian Political Elites. MICA prof Santosh Patra focused on Narendra Modi, Shashi Tharoor, Sushma Swaraj, Arvind Kejriwal, Omar Abdullah, Ajay Maken, Naveen Jindal, Subramanian Swamy, Milind Deora and Digvijay Singh who have Twitter presence.
Through the study, which is divided in two parts, the professor is researching the impact of Twitter on vote bank. Phase one of the study was conducted over a period of one month (August 15-September 15) before Modi was declared BJP prime ministerial candidate.