Political elite tweet #THISISWHOIAM

Politics is the hottest trend on Twittersphere, populated by millions of tech-savvy urban Indian voters. Realising that social media will play a vital role in deciding which party wins the most seats, Indian political elites are using this social media platform to convey their political agenda. Though it is delivered in 140 characters, the message comes across loud and clear, states a MICA study on The Twitter World of Indian Political Elites. MICA prof Santosh Patra focused on Narendra Modi, Shashi Tharoor, Sushma Swaraj, Arvind Kejriwal, Omar Abdullah, Ajay Maken, Naveen Jindal, Subramanian Swamy, Milind Deora and Digvijay Singh who have Twitter presence.

Through the study, which is divided in two parts, the professor is researching the impact of Twitter on vote bank. Phase one of the study was conducted over a period of one month (August 15-September 15) before Modi was declared BJP prime ministerial candidate.

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MICA splashes red, adds more triangles to redesigned logo

New logo to be launched on Saturday at the 19th convocation of Mudra Institute of Communications, Ahmedabad

Transforming itself with changing times, the Mudra Institute of Communications Ahmedabad (MICA) has added the colour red and new triangles to its revamped logo. The logo, which has combined new elements with the traditional triangles from the older logo, will be launched at the institute’s 19th convocation ceremony on Saturday.

“The old logo had two triangles, considered as crystals. While the cloudy crystal was representative of the untutored raw talent entering the institute, the clear crystal signified the graduating student who has a clear thought process. The new logo has retained the concept of the triangle,” said a source from the institute.

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IIM-A joins hands with Harvard, MIT and Berkeley for research

Institutes to address bottom of the pyramid issues; joint research to up IIM-A's world ranking

Vinay Umarji | Ahmedabad

What happens when marquee institutions of the world — Massachusetts Institute of Technology (MIT), Harvard University and University of California, Berkeley — join hands with the Indian Institute of Management, Ahmedabad?

There will be joint research projects to develop field water quality testing and filtration equipment, ambient pollution measuring products and mobile technologies for health purposes.

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MICAns on the entrepreneur route

Three second year students of Mudra Institute of Communications, Ahmedabad, have started two ventures — a midnight food delivery service in Delhi and an online handmade jewellery store — to utilise their retail skills. Tanushree Bhatia reports

Of handcrafted and personalised jewels

Sometimes, hobbies can translate into business, as is the case with Anusha S (26) and Sneha Chaturvedi (25). The second year students of MICA recently launched an online jewellery store named Beads and Baubles where they have put their expertise in creating handcrafted jewellery to use. “The women in MICA love jewellery and we often got orders. These women inspired us to start an online store to sell quirky and personalised handcrafted jewellery. We were given ample support in this concept by the women in MICA,” said Anusha, who taught Sneha the art.

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Story of a storyteller

Writer-director Piyush of Sikander fame believes information told in the form of a story has a much deeper and lasting impact than in a dry form, for story is information with a soul

Sometimes you stumble upon something and it wows you forever! Something similar happened last October when I went to see a film, Sik a n d a r, at a Filmograph event at Rangmandal. The little known film is now one of my all-time favourites.

Teenaged Kashmiri boy Sikandar has been living with his uncle and aunt, ever since his parents were killed by militants. The young boy, who dreams of a better life for his family by realising his football talent, is a bit of a loner at school and an easy target for the school bullies. One day on his way home from a school football match, Sikandar finds a gun lying on the path. Despite being warned against it by his new friend Nasreen, Sikandar picks up the gun believing it to be the answer to his problems.

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