Published: November 15, 2018 |

MICA is going to host the 17th edition of MICANVAS, the annual marketing festival, from November 17 to November 19, 2018. The fest has explored the #Rethink idea and collaborated with companies and brands to pick the brains of budding marketers and find ideas to engage with the customers of future.

Topline Group, China launched the Annual Biz Challenge- 2018 to provide participants a global business challenge. Similarly, Diesel launched ‘Hate It Till You Make It’ case study competition. The winners earn a pre-placement interview (PPI) from Diesel.

The fest will see a host of talented people. The musical genius of Salim-Sulaiman will headline a concert. Actor and Poet, Piyush Mishra will engage students on the power of storytelling. On the other end of spectrum will be standup comedian Anirban Dasgupta. Also, connecting the dots will be workshops from FilterCopy whose content on YouTube is extremely popular. Cinepolis will be the cinema partner for the event and the Quint will provide the event digital media coverage.

MICANVAS 2018 will provide participants a holistic point of view of marketing from a real-time experience. Inside IIM has partnered with the event this year to showcase the strategic acumen of MICA in the field of marketing as our social media partner.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

Published: November 15, 2018 |

This year MICA’s second year PGDM-C students had the opportunity to go for an international immersion in collaboration with US universities. The two weeks long program was offered by MICA in collaboration with Michigan State University (MSU), USA. Also, six faculty members from MICA accompanied the students on this international visit.

Through the immersion program, MICA students underwent multiple workshops, conducted by MSU faculties that deepened their understanding of various concepts. The topics of the workshops ranged from C-suite leadership to Audience Analytics, Digital Analytics, Digital Metrics etc.

As part of the immersion, MICA students also experienced the industry side of US, and visited the world headquarters of General Motors in Detroit. Students also visited Dearborn based production facility of Ford Motor Company. In addition, students visited Detroit based office of Leo Burnett, where Skip Drayton, Executive Vice President of Leo Burnett shared some very interesting insights on advertising with the MICA community.

“The International Immersion experience was transformative. I learnt a lot of new concepts and got structure for a lot of the concepts I previously learnt.I interacted with an amazing set of professors and got to experience a whole new culture. It was a riveting mix of academic, professional and cultural learning” said Nitesh Raj, one of the student participants.

Prof. Prabu David, Dean of the College of Communications Arts & Sciences at MSU said “The MICA immersion program was a rewarding experience. Their students are among the brightest in India and I enjoyed learning their perspectives. At the same time, our world class faculty have much to offer and I believe their students received a rich mix of classroom training and experiential learning”.

Prof. Kallol Das of MICA said “The international immersion was a pilgrimage tour for me as I got an opportunity to visit some of the most respected ‘temples’ of learning in USA and meet their enlightened ‘priests’. The experience has completely transformed my approach towards research”.

Another professor at MICA, Anjali Bansal, said “This immersion has opened the doors of possibilities of partnerships with top notch universities in MICA’s endeavour to provide the best learning and development opportunities to its students and faculty members”.

Professor and Dean - MICA, Head - MDP Dr. Preeti Shroff commented, “Cultural immersion in India and abroad are the key priorities for ongoing student and faculty learning at MICA.  We are building partnerships with multiple organizations for MICA community’s academic, field and culture centric management learning that is locally grounded and globally relevant”.

Dr. Shailendra Mehta, President & Director, MICA added “In terms of pedagogy, we are bringing global learnings including cross-cultural cases, into the classroom. We believe that these initiatives will help position MICA for thought leadership in a variety of different areas”.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

Published: November 15, 2018 |

MICA is going to host the 17th edition of MICANVAS, the annual marketing festival, from November 17 to November 19, 2018. The festival is awaited by participants across the country with 5000+ registrations up and counting for events to be conducted across three days.

The festival has chosen to rethink marketing from all aspects. The #Rethink idea is being explored this year to understand the different ways in which the consumer is reacting and engaging with brands and companies. The school of ideas has collaborated with companies and brands to pick the brains of the best budding marketers and find ideas to engage with the customers of future.

Topline Consulting Group headquartered in China is an insight driven strategic communications company which brings their extensive experience of working with global giants now to the Indian market. Topline has launched the ‘Annual Biz Challenge 2018’ in association with MICA. The challenge provides business school students a unique international opportunity to work on a business challenge for the world’s second largest smartphone manufacturing company, Huawei. The winning team will be able to get a first-hand experience by visiting the Huawei manufacturing facility in China and engage with the management at both Huawei and Topline.

Similarly, Diesel, which stands for passion, individuality and self-expression, has partnered with MICANVAS to launch ‘Hate It Till You Make It’ case study competition. The winners will earn a pre-placement interview (PPI) from Diesel Fashion India Reliance Pvt. Ltd.

The festival will end with a melodious performance from the musical genius of Salim-Suleiman. The sibling duo has been active in the Indian music scenario for more than 20 years. They have received critical acclaim for their compositions such as Kurbaan, Rab ne Bana Di Jodi and many more.

MICANVAS was launched in 2002 with a focus on strategic marketing and communication. The event engages marketing from a real-time point of view and conducts competitions, which are in lieu with the current problems and challenges in the industry. The event has previously hosted industry luminaries such as Siddharth Roy Kapoor (Production House Tycoon), Kunal Jeswani (CEO, Ogilvy India), Ajay Bhatia (Director of Marketing, Coca Cola) and many more.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in  

Published: November 15, 2018 |

The theatre society at MICA recently concluded their Annual Production for 2018-19. MICA Sankalp is the in-house theatre society entirely run by the students of MICA.

This year’s Annual Production – ‘Born From Fire', was performed on 26th and 27th October, at H. K. Arts Auditorium. The play was adapted by the famous novel 'The Palace of Illusions' by the celebrated author Chitra Banerjee Divakaruni.

'Born from Fire' was the story of a woman who brought about the fiercest war that mankind has ever seen. It depicted her journey from a young naive girl to a wise queen who had seen the darkest colours of mankind. The play aimed at presenting the epic without the shackles of gender and caste. In a nutshell, 'Born from Fire' was a retelling of Mahabharata from Draupadi's perspective.

The theatrical extravaganza was entirely directed, performed and organized by the students of MICA. Over 500 theatre lovers attended the play across two days. The play 'Born from Fire' was sponsored by Qutone Ceramic tiles and powered by Vivo Smartphones. The other brands who partnered with MICA Sankalp were Himalaya, Croma Retail Store, Happy Easy Go, O2 Spa, Auraganic essentials, Sun Coco, All Good Scent, Fluff in a Cup, Jashn, Havmor, Amicorum, The Dark Roast, Burgerlicious, Huber & Holly, Bestie Salon and The Project Café.

In the past 19 years of its existence, MICA Sankalp has successfully performed renowned plays such as Girish Karnad's ‘Tuglaq', Vijay Tendulkar's ‘Encounter in Umbugland', Dharmavir Bharti's ‘Suraj Ka Satwan Ghoda', Woody Allen's ‘Death' and Mahesh Dattani's ‘Dance Like a Man.'

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. 

Media Contact Primary Secondary
Vaneet Chhibber Maithili Shriyan
Cell +91-9323619641 +91-9967592205
Email This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.
Website www.mica.ac.in