MICA’s 3-day flagship sports festival, SAMAR has upped the energy levels in the campus as several college teams from across the country fought against each other in several sports.

The final day of SAMAR concluded on 17th February 2019. The finale of Frisbee took place where MICA's Red squad defeated the MICA’s Blue squad in a close encounter match. The win continued for MICA Red as they also made a place in the finals of Cricket against NIRMA after defeating the MICA Alums.

The KJ Somaiya girls played against NIRMA in a fierce game of Football and emerged victorious.

With Nirma men winning Volleyball against MICA Red and SIMSR clinically winning Badminton against MICA Red, Samar closed its curtains.

After a tight contest between several contingents, Nirma stood as the Second Runners-up, SIMSR as the First Runners-up with MICA Red ultimately lifting the trophy.

The medals and trophies were handed over by Manas Makani, the founding member of SAMAR. Also, the campus was abuzz with sporting activities such as skateboarding arranged by Decathlon Sports.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

Media Contact

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Secondary

Vaneet Chhibber

Maithili Shriyan

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+91-9323619641

+91-9967592205

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www.mica.ac.in

 

THE NINTH EDITION OF TEDXMICA 2019 CONCLUDES SUCCESSFULLY

The School of Ideas saw a day of excitement and insightful speeches with TEDxMICA 2019. A host of 12 speakers engaged the audience and actively used real life examples to inspire them to go ahead and Break the Box.

MICA, Ahmedabad is the first Indian business school to have received the license to organize a Tedx conference. With the values of both the communities strongly aligned, TEDxMICA, for the past eight years, has been a platform for sharing path breaking ideas and a stage to host some of most innovative minds in the country.

The theme for TEDxMICA 2019 was “Break the Box”. As humans, we've been conditioned to label everything around us, to confine ourselves and to try and fit into categories. But, no revolution was born out of conformation to the mundane. The speakers invited to deliver their talk had taken a stand and stood out. They were brave enough to break the box.

Rohit Roy - An actor of immense calibre and versatility, Rohit Roy has successfully straddled television, films and entertainment. He has also directed the internationally acclaimed film, 'Rice Plate'. His latest venture is a thriller series called 'Memories', a digital series which has garnered a lot of critical acclaim.

Tanvie Hans - One of the most prominent and inspiring voices for women in sports in India, Tanvie Hans has played for legendary European clubs like Tottenham, Hotspurs and Fulham FC. She is the first woman to play for the Amateur League in India and continues to make a difference both on and off the field.

Abhishek Banerjee - One of India's finest emerging artists, Abhishek Banerjee has delivered startling performances in Stree, Ajji, Mirzapur and mini-series like TVF Pitchers and Humorously Yours. He is also the founder of Casting Bay, the company responsible for casting in movies like Raid, The Dirty Picture and Toilet-Ek Prem Katha.

Saurabh Sachdeva -An Acting Coach, an Actor and a Director, Saurabh Sachdeva has donned many hats in the Indian Film Industry. He played the pivotal role of Sulaiman Isa in the Netflix special series sacred Games and is also the founder of 'The Actor's Truth' an academy dedicated to training in the art of acting.

Alex Mathew/Maya - One of India's first few drag queens, Maya has broken the box of labels in more ways than one. Portrayed by Alex Mathew, a PR and Marketing executive at The Lalit Ashok Bangalore, Maya hosts her own talk show on Youtube called Chaya with Maya. A strong LGBTQ supporter, she is an inspiration for aspiring drag artists in India.

Sabyasachi Gorai - The Chef with the Midas touch, Sabyasachi Gorai is the only recipient of the most coveted National Tourism Award, for "Best Chef of India" awarded by the President of India. He has headed, launched and set up many award winning restaurants such as Lavaash by Saby, Bob's Bar and Mineority by Saby.

Hussain Dalal - One of the youngest and brightest stars in the movie business, Hussain made Ra..Ra..RRishi, comedy and coffee cool overnight with his Nescafe ad. Simultaneously, Hussain has also built a career in the field of dialogue writing. His maiden venture into writing, Yeh Jawaani Hai Deewani was a runaway hit. 2019 looks more promising than ever with him featuring in films like Brahmastra, Kalank, Saaho lined up.

Ami Patel - A renowned celebrity stylist, Ami Patel is the stylist for some of Bollywood's most notable fashion-icons like Priyanka Chopra, Madhuri Dixit, Alia Bhatt to name a few. Ami was behind the styling of two of the most talked about weddings globally- Priyanka Chopra's and Isha Ambani's. She is also the former Creative Director of Harper's Bazaar.

Snigdha Poonam - A renowned Journalist for the Hindustan Times, Snigdha covers important national affairs in the wide range of Indian Politics, Society and Culture. Her work has appeared in The New York Times, The Guardian and The Financial Times, among others. Snigdha has also recently authored the book Dreamers: How Young Indians Are Changing Their World.

Priyanka Kochhar - India's BikeWithGirl, Priyanka has led the bandwagon for 'paradigm shifts'. As a model who has featured on Vogue, Elle and several print campaigns, she has a strong social media presence. She has also raced in the National Championship, bagging her first podium last year.

Virali Modi - Virali is a determined fighter who despite her disability is following her dream of becoming a model and is an aspiring actress. In 2014, she became the first runner -up at the Miss Wheelchair India contest. Virali is now a disability rights activist and is also a motivational speaker.

Ish Goel - Ish Goel has created a storm in the blockchain circuit and established the 'Blockchain Centre of Excellence' in 2016. He is one of the key blockchain architects of the country and is a key speaker at multiple global blockchain conferences.

The event was sponsored by Dancing Leaves, Nutoras and Mother Nature.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today's leading thinkers and doers. Many of these talks are given at TED's annual conference in Vancouver, British Columbia, and made available, free, on TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.

TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a "wish," or idea, to create change in the world; TEDx, which provides licenses to thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

Media Contact

Primary

Secondary

Vaneet Chhibber

Maithili Shriyan

Cell

+91-9323619641

+91-9967592205

Email

This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.

Website

 

www.mica.ac.in

 

MICA UNLEASHES IMPETUS - AN UNUSUAL BRAINSTORMING CHALLENGE FOR UNDERGRADUATE STUDENTS

MICA Impetus is a one-of-a-kind competition, designed to test the future business leaders. The competition is designed for undergraduate students. It looks at unique, innovative, and bold solutions to the problems shared as part of Impetus. The competition is divided into 2 rounds. The first round is the ‘Battle of the Brands’ which is an MCQ based quiz comprising questions on famous Logos, taglines, CEOs, mascots of famous companies, teams and organizations. The second round is ‘Brainstorming Challenge’ which requires one to use logical and creative discretion, to come up with a solution, the candidate is free to use any and all elements provided to him in a picture/video in the case.

The candidates are required to form a team of 2-3 members from any course/ year of the same Institution. The last date to register for the competition is 28th Feb, 2019. The winning team will be awarded a cash prize of ₹30,000 and each member will receive a certificate and MICA merchandise. The first and second runner up will receive ₹10,000 and ₹10,000 respectively.

To know more about the competition, visit https://www.mica.ac.in/impetus.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.

Media Contact

Primary

Secondary

Vaneet Chhibber

Maithili Shriyan

Cell

+91-9323619641

+91-9967592205

Email

This email address is being protected from spambots. You need JavaScript enabled to view it.

This email address is being protected from spambots. You need JavaScript enabled to view it.

Website

 

www.mica.ac.in

 

India’s oldest business school TEDx is back and has a new idea worth spreading. The grand event will be held on February 10 at the MICA campus and will see speakers from all walks of life inspiring the audience.

TEDx MICA speaks this year for all those who have a moment of doubt to those completely immersed in doubt. The event urges the audience to take cue and question the four walls of their boxed existence. The school of ideas is the perfect setting for a TED event which brings forward speakers who are extremely relatable and the prime examples of individuals who are in sync with this year’s theme “break the box”.

The event will feature actor/director Rohit Roy. He has ruled the screen for more than a decade now. He was part of popular TV shows such as ‘Des mein niklla hoga Chand’ and ‘Swabhiman’. Rohit for one was not someone to rest on his laurels. He acted across mediums and regions and also successfully donned the hat behind the camera. He directed cinematic legends Naseeruddin Shah and Shabana Azmi in a short movie ‘Rice Plate’. Rohit continues to break the established paradigm and has made a successful switch to the digital medium with his thriller series ‘Memories’.

The next bigwig to join up is Abhishek Banerjee. Abhishek has impressed one and all with his screen presence on both digital content and mainstream Hindi cinema. He has a cult following amongst the younger audience and a growing diverse portfolio of work. His “break the box” moment came when he established Casting Bay with his partner Anmol Ahuja, the first casting agency for digital content. The company has pitched actors across various mediums and has now moved on to successfully cast actors in mainstream Hindi cinema as well.

The quiet superstar in this event is Tanvie Hans. This Delhi girl has put India on the footballing map and played for Premier league bigwigs such as Tottenham Hotspurs and Fulham FC. Tanvie has broken the box every day and now is back in India to make a difference at the ground level. She continues to play soccer at the amateur level and soon hopes to represent India at the global stage.

TEDx MICA has successfully synced the vision of its institution MICA and the event TED to put forward a unique event for one and all. This TEDx will inspire many in MICA and many more outside MICA to go ahead and break the box.

MICA celebrates its foundation day today. It was today when AG Krishnamurthy founded the institute. The day is also celebrated as AGK day by MICAns. All the faculties and students gathered at the premises of the institute to cut a cake which was followed by different events and performances by the staff and students of the institution. This year’s foundation day theme was Hawaiian.

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