Published – April 5, 2018 | Times of India

Renu Sud Karnad Was Chief Guest at MICA Convocation

Ahmedabad:  At a time when the call for privatization and merger of banks is growing louder, the managing director of HDFC Ltd, Renu Sud Karnad, said that there was an opportunity for privatization of public sector banks. Karnad interacted with the media ahead of the 23rd convocation ceremony of MICA, organized on the institute’s campus in Shela, Ahmedabad, on Wednesday. “We all know that in public sector banks, there is an opportunity for privatization,” Karnad said. “I really think that in the next five years, PM Narendra Modi’s government will see that some of these changes happen.”

When asked whether privatization was the way forward, Karnad said, “In some situations, it is not necessarily only privatization that might work; it could be mergers.” Weaker banks may merge into stronger banks, Karnad said. “Currently, weaker banks are not able to work out any mergers if the private sector is coming in,” she said. “The way the private sector system functions is very different from the way public sector banks function. There is more accountability and more performance-oriented situations. Eventually, that is going to help the system.”

During her convocation address, Karnad also spoke about indiscriminate lending. “Indiscriminate lending sans realizing the impact on the quality of the portfolio would not auger well for any housing finance company’s balance sheet.” The balanced approach has ensured that HDFC has been recording healthy year-on-year growth for the past 40 years with one of the best NPA figures globally, she said.

Some 222 students of the institute were given degrees during the convocation ceremony, including 173 students from the two-year postgraduate diploma in management-–communications (PGDM-C) batch, and 46 from the one-year crafting creative communication (CCC) batch. Three from the fellowship in management–communication (FPM-C) batch were awarded doctoral fellowships.

President and director, MICA, Shailendra Raj Mehta, said: “From July 2019, we will increase the intake in PGDM-C course by adding 60 more seats.”

(From left) Tridip Suhrud, member of governing council MICA, managing director of HDFC Ltd, Renu Sud Karnad, and Shailendra Raj Mehta president and director of MICA at the convocation ceremony

Published – April 2, 2018| TIMES NEWS NETWORK

Ahmedabad: All 173 students of 2016-18 batch of MICA got recruited by 76 recruiters, ranging from advertising to retail sectors, during the placement held at the institute located at Shela village in Ahmedabad.

According to a statement by the institute, the average annual salary offered to the students was Rs 12.30 lakh. During the placement procedure, highest salary of Rs 35.27 lakh per anum was offered by an international firm while the highest salary offered by a domestic company was Rs 25 lakh per anum.

The highest annual salary of Rs 35.27 lakh was offered in retail sector in which eight recruiters had participated. In this sector, total 16 offers were made to the students and the annual average salary stood at Rs 12.68 lakh.

Published: March 23, 2018 | Times of India

Students from premium institute — MICA including Suman Kundu, Sushant Sharma and Vishesh Arora, won the Mallennial Challenge, a B-School competition organized by UnBox Retail- a retail forum summit. Out of the 114 entries across the country, the finalists were from Indian Institute of Management- Ahmedabad (IIMA), MICA, XLRI Jamshedpur, IIM-Raipur and MISB Bocconi. MICA won the event, whereas MISB and IIM-A stood second and third respectively.

The challenge involved long-term strategy for malls in order to increase footfall and conversions in the younger consumer segment. The jury panel included experts from the retail industry, like Ankit Shukla, Senior Assistant Director, FICCI, Bijou Kurien Board Member, L Capital. COO – Titan, Jayant Kochar: MD, Go Fish Retail Solutions, Former MD Lacoste India, Founder MD – Barista, Mahesh Krishnan and Vineet Gautam , CEO & Country Head, Bestseller India, said a statement from the institute.

One of the students, Sushant Sharma, who was part of the winning team said, “In our first year in MICA, we were taught subjects such as consumer buying behaviour and customer experience and user design which helped us.’’ The students were under the mentorship of Dr Anita Basalingappa.

Published: March 15, 2018 | Times of India

Taarak Mehta Ka Ooltah Chashmah (TMKOC), one of thelongest-running family comedy shows on TV has added another feather in its cap. Dr Darshan Trivedi and Smita Kothari have taken up the show as a case study from MICA Institute, Ahmedabad. This is perhaps the first time that a TV show is being considered as a case study by an MBA college for its unique storytelling, consumer research and understanding the pulse of viewers. It was presented at the International Communication Management Conference, which was attended by delegates across countries.

Asit Kumarr Modi, creator and producerof TIUKOC, has shown strong leadership qualities tosteer the show towards constantly connecting with the ever-changing market preferences. He says, "It's been a moment of great pride. To be taken as a case study means that you is not just a success story but you are discussed in the marketing circles for your strategies, planning, consumer insights and content marketing. To remain successful constantly for nearly a decade is a result of great performances by all the artists along with exemplary teamwork. When we started our show the saas-bahu genre was trending and there was a small audience for a daily comedy show. I thank NP Singh, CEO of SPN for his constant belief and support towards the show."

To entertain its viewers, the show has propagated causes such as Swachh Bharat Abhiyan and Armed Forces Flag Day among others.

Published: January 23, 2018 | India Today

Mudra Institute of Communications, Ahmedabad (MICA) will be conducting its MICAT-2 examination for the aspirants who are interested to be a part of the PGDM course.

The Institute will be closing the registration for the MICAT admission test to its flagship course, the two-year PGDM-Communication on February 5.

MICAT-2 2018 exam date:

All registered and eligible applicants will have to appear in MICA's MICAT-2 examination in 49 cities across India on February 17.

MICAT-1 2017:
MICA had earlier held the MICAT-1 examination in December 2017 and the MICAT-2 is another opportunity for applicants to get selected.

However, the aspirants could sit in either or both of the examinations to get selected, with better performance being counted for the purpose of the Group Exercise/Personal Interview Merit List.


The assessment is done on the basis of these 6 sections: Psychometric (P), Verbal Ability (VA), Quantitative Ability and Data Interpretation (QADI), General Awareness (GA), Divergent and Convergent Thinking (DCT), and Descriptive Test (DT).

A candidate must have appeared for CAT/XAT or GMAT examination
The weight age in the final merit list is 20 per cent irrespective of the score

MICA currently offers specializations in Advertising & Brand Management, Digital Communication Management, Marketing Analytics, Media & Entertainment Management and Development Management & Social Enterprise.


  • Ghaziabad

  • Faridabad

  • Jabalpur

  • Surat

  • Rajkot

  • Gandhinagar

  • Udaipur

  • Varanasi

  • Jamshedpur


  • The course is equivalent to MBA and it grooms business leaders with a focus on creative thinking, consumer-centricity, communication and community outreach

  • It is endorsed by 100 per cent campus placements with the best corporate houses in India and abroad

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