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Curriculum

The Post Graduate Certificate Programme in Media and Entertainment Management will include lectures and learning material on the following topics.

  • Brands – How brands are communicating with consumers today

  • Consumer behaviour

  • Media ecosystem

  • Communication planning

  • Media planning and buying

  • Audience research

  • Integrating digital, POE media, programmatic buying, importance of listening

  • Future of media and media business challenges

  • Business of media

  • Film marketing

  • Sports management

  • The importance of content - Paid content and consumer generated content

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