Curriculum | Marketing and Brand Management

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Course content

The PG Certificate Programme in Marketing and Brand Management will include lectures and learning material on the following topics.

  • Scope and environment of marketing management

  • Customer satisfaction, value and retention

  • Analyzing consumer markets and buyer behavior

  • Analyzing business markets and business buyer behaviors

  • Understanding and analyzing competition

  • Segmentation and targeting

  • Positioning and differentiating

  • Pricing strategies and programs

  • Marketing channels

  • Product and branding strategy

  • Creating brands (positioning & design)

  • Building a brand

  • Global branding

  • Integrated marketing communication

  • Digital marketing & new media

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