Dr. Kallol Das started his career in the corporate world with the likes of multinationals like Caltex and Gulf Oil. Subsequently, he moved to brand and Customer Relationship Management (CRM) consulting. After 5 years in the industry, he shifted to academics, where he found his true calling. He has been now in the teaching profession for more than 15 years. His teaching interests include customer relationship management (CRM), gamification, qualitative marketing research, and services marketing. His present research interests include gamification, loyalty program design, motivation design, service branding, pedagogy, etc. He has authored a large number of research papers/ case studies in reputed international publications such as Marketing Intelligence & Planning, Journal of Marketing Education, Harvard Business School Case Collection, etc. He has also written two books on CRM, which have been well received. He is the pioneer of the photo-novel genre of literature in India, besides being an award-winning filmmaker.
Academic Area: Strategic Marketing