Dr. Kallol Das started his career in the corporate world with the likes of multinationals like Caltex and Gulf Oil. Subsequently, he moved to brand and Customer Relationship Management (CRM) consulting. After 5 years in the industry, he shifted to academics, where he found his true calling. He has been now in the teaching profession for around 12 years. His teaching interests include qualitative research, gamification, services marketing and general management. He has authored a large number of research papers/ case studies in reputed national / international publications, as also two books on CRM. He has delivered talks at prestigious forums such as IRMA, NIFT, British Council, etc. He is the pioneer of the photo-novel genre of literature in India, besides being an award-winning filmmaker.
Academic Area: Strategic Marketing