Managing Director & CEO of Future Brands Ltd
A post graduate from IIM Ahmedabad, Santosh’s main interest lies in studying the evolving nature of consumer culture in India.
He has worked in advertising for 22 years where his last assignment in advertising was as President of McCann Erickson. Currently, he heads Future Brands Limited, which is a branding services company in the business of creating, managing and offering consultancy services in the brand and consumer space. This apart, Santosh is also a bestselling author of Mother Pious Lady –Making sense of everyday India.
He is also a regular columnist with TOI and a commentator on societal and cultural trends, popular culture, brands and marketing.