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FPM-C Brochure

FPM-C 2018-21 Admissions Open. Apply Online.

Fellow Programme In Management - Communications (FPM-C)

The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain.

The FPM aims to achieve the following inter-related goals:

  • To produce scholars who can impart and advance knowledge in the areas of communication and marketing and contribute to the larger community.

  • To increase the talent pool of researchers and academicians in the areas of communication and marketing.

 

MICA's FPM programme has following learning objectives:

  • Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area

  • Make significant intellectual contributions to the body of knowledge in the field of communication and marketing

  • Connect classroom learning with contemporary issues and identify knowledge to address these issues

  • Demonstrate superior oral and written communications skills

  • Bring in awareness of existing and emerging issues in research ethics

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