Applicants must have a UGC/AIU/AICTE approved Post Graduate/Master’s Degree/equivalent qualification with at least 55% marks or equivalent grade in the field of management/communications/humanities/ or social science. Exposure and understanding of Marketing, Media, Public Relations, Advertising and/or Journalism shall be an added advantage.
The candidate should have also completed a UGC/AIU/AICTE approved three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree can be from any discipline (Engineering/ Science/ Social Studies/ Arts/ Commerce/ Communication/ Management/ or Media).
Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed with GRE above are also eligible to apply for the programme.