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Curriculum

YEAR 1

Term

1

  • Review of Research Paradigms

  • Contemporary Approaches in Marketing Studies

  • Contemporary Approaches in Communication Studies

  • Research Methodology

  • Foundations of FPM Studies

  • Writing Seminar (Non-Credit)

Term

2

  • Research Methods-I

  • Theories of Audiences and Consumers

  • Communication for Social Change

  • Philosophy and Theories of New Media

  • Globalisation and Intercultural Communication

  • Writing Seminar (Non Credit)

Term

3

  • Research Methods-II

  • Workshop in Basic Data Analysis and Report Writing

  • Theories of Persuasion

  • Debates in New Media and Culture

  • Communication for Sustainable Marketing

  • Techno Culture

  • Writing Seminar (Non Credit)

  • Independent Study begins

At the end of year 1, FPM students take the qualifying examination.

YEAR 2

Term

4

  • Advanced Research Methods-I: participatory methods, internet-based research methods, feminist methods, rhetorical analysis and critical discourse analysis

  • Area Course 1

  • Area Course 2

  • Debates in Communication

  • Independent Study continues

Term

5

  • Advanced Research Methods-II

  • Area Course 3

  • Research Seminar

  • Independent Study concludes

Term

6

  • In this term, FPM scholars are located in an overseas university department, assigned to a faculty.

At the end of year 2, FPM scholars defend their thesis proposal.
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