Curriculum | Fellow Programme

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Academic Structure

First Year
  • Registration

  • Induction Programme

  • Coursework

  • Completion of course requirements

  • End-Term Viva Voce

Academic Standards for the first year
Qualifying Examination (QE)
Second Year
  • Course Work (Term IV & V)

  • Compulsory Courses

  • Area Courses

Independent Study started in the Term 3 (Year 1)
Thesis
  • Thesis Advisory Committee

  • At the end of Term-2 (Year 1), the FPM student identifies a Thesis Advisory Committee (TAC)

  • Thesis Topic Submission

Curriculum

YEAR 1

Term

1

  • Theories of Marketing and Integrated Marketing Communication

  • Theories of Media and Communication Studies

  • Review of Research Paradigms

  • Research Methodology

  • Research Methodology (Quanti/Quali)

  • Writing Seminar

Term

2

  • Qualitative Research Methods

  • Theories of Audiences and Consumers

  • Political Economy of Public Policy

  • Communication for Social Change and Communication for Sustainable Marketing

  • Writing Seminar

Term

3

  • Quantitative Research Methods

  • Theories of Persuasion: Communication & Marketing

  • Digital Cultures

  • Digital Marketing (Concepts & Tools)

  • Field Project/Experimental Design

At the end of year 1, FPM students take the qualifying examination.

YEAR 2

Term

4

  • Advanced Research Methods-1

Term

5

  • Teaching Seminar

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