Peer Reviewed Journal Articles
- Marketing to Rural Women: How various Leading Brands are doing it? The IUP Journal of Brand Management, IX(2), 7-17, 2012 (With Aparna Nagraj and Yamini Krishna)
- Mom knows it all? A study of food advertising and children. In A. Jain, Malhotra, N., S.K.B. Nair & S. Dash (Eds.), Shaping the future of research in marketing in emerging economies: Look ahead (pp. 183-184). Noida: Pearson 2012 (with Ms. Farha Pathan)
- Lifebuoy ‘Swasthya Chetna’ campaign: Marketing to rural India, SIMER Pragati, 3(4), 62-78, 2011 (With Ms. Farha Pathan)
- Diffusion of Account Planning in Indian Ad Agencies: An Organizational Perspective, International Journal of Advertising, Volume 30, Number 4 2011 (with Dr. Padmini Patwardhan and Dr. Hemant Patwardhan)
- Candy for all, but toys and games only for some: A comparison of advertising on children's television channels in India and the United States, Media Asia, Vol. 37, No. 03, 2010 (with Kartik Pashupati)
- Insights on Account Planning: A View from the Indian Ad Industry, Journal of Current Issues and Research in Advertising, Fall 2009 (with Dr. Padmini Patwardhan and Dr. Hemant Patwardhan)
- Does Planning Make Perfect? How Advertising Practitioners in India Perceive Account Planning, Asian Journal of Communication, (with Dr. Padmini Patwardhan and Dr. Hemant Patwardhan)
Books
Cases in Rural Marketing, 2009, MICA Publications, Ahmedabad
Book Chapters
“Role of sex and humour in breaking the advertising clutter” in Marketing Strategies for Emerging Markets, Panda Tapan and Nargundkar (Editors), 2005, Excel Books, New Delhi
Conference Papers
- “Youth and Advertising”, presented at 2nd International Conference On Marketing, Colombo, Sri Lanka
- All is “Fair”? – An Analysis of “Fair & Lovely” Television Advertisements presented at 6th
- Great Lakes NASMEI Marketing Conference in December 2012 (with Ms. Farha Pathan)
- Mom knows it all? A study of food advertising and children, at the 2012 Academy of Business Research Conference held in Biloxi, Mississippi, USA November, 2012.
- Mom knows it all? A study of food advertising and children, at the 2012 IIM Lucknow International Marketing Conference held in Noida, India in January 2012
- TOYS, BROWN POWDERS AND CANDY: A comparison of advertising on children’s television channels in India and USA, at the 2011 American Academy of Advertising Conference held in Arizona, USA in April 2011
- Does Planning Make Perfect in India? How Advertising Practitioners Perceive Account Planning, presented at AEJMC Conference in Denver, USA in August 2010
- Diffusion of Account Planning in Indian Ad Agencies: An Organizational Perspective, presented at the American Academy of Advertising Conference in Minnesota, USA in March 2010
- Content Analysis of Lifebuoy Commercials in the Post Liberalization Era, presented at the 8th International Marketing Trends Congress organized by ESCP-EAP, European School of Management in Paris in January 2009
- Account Planning in India: Insights from the Indian Ad Industry, presented at the 50th American Academy of Advertising conference at San Mateo, USA in March 2008
- Creating Global Brands through Strategic Brand Management, presented at Nirma International Conference in Management organized by Institute of Management, Nirma University in 2003
- Brand and Culture: A Winning Equation, presented at National conference on Contemporary Issues in Management, organized by Department of Business Administration, Saurashtra University in 2002
- An Innovative Approach to Management of Common Property Resources, presented at the World Bank sponsored Faculty Development Program in Environmental Economics in Bangalore in June 2001
Periodical Articles
- How ethical are marketers while marketing to kids in India? http://pitchonnet.com/blog/2012/06/27/how-ethical-are-marketers-while-marketing-for-kids-in-india/
- A weekly newspaper article series on Ad Analysis called “On the Spot”, Financial Express, 2008-09
