Deep dive into 12 engaging modules, complete with Real Life Case Studies and Industry Projects
|Evolution of Marketing and Marketing Fundamentals||
To master marketing, it is imperative to understand how marketing has evolved over time. This module will help you:
Learn how marketing has transformed in the Digital Age with UTI Mutual Funds
Apply your marketing fundamentals for Momoe, a payment app for B2B and B2C sector.
|Digital Marketing Channels and Metrics||
With this module you will be able to:
Analyse the performance of an online business with respect to business level metrics of CAC and LTV.
|Designing and Building Web Owned Presence||
This module will help you understand:
Created in conjunction with Bajaj Auto and its advertising partner, you will design a global website for an Bajaj. This will include creating Information architecture and designing the wireframe.
|Social Media Marketing||
On social media, content is the driving factor. With this module you will be able to:
Learn how Star Sports created a successful viral social media campaign for the Cricket World Cup with the Mauka Mauka Campaign. Also, experience how Grofers used social media to generate awareness and increase revenue.
|Search Marketing: Search Engine Optimisation(SEO) & Search Engine Marketing (SEM)||
Search Engine Optimisation
95% of search result clicks happen on the first page of Google results.
Search Engine Marketing (SEM)
This module will help you:
You will be creating a search campaign for an e-commerce business, and decide how to create campaign structures with keywords and ad groups and further analyse the performance of the campaign.
Learn how Thomas Cook created a microsite for it’s new travel segment, which increased Thomas Cook’s Organic Traffic many folds.
Display ads on an average get 4 times as many views as search ads. In this module, you will:
|Mobile App Marketing||
80% of total users in India use mobile to access the internet. Reach such users better by effectively promoting an app to increase its rate of installation using app store optimization. With this module:
Companies spend, on average, 25% of total marketing budgets on content marketing. This module will help you:
Learn how Click Asia used frugal content marketing techniques to overcome the paid campaign roadblocks which lead to a successful Click Asia summit event.
|User Nurturing: Email, Remarketing and Lead Qualification||
User Nurturing is a critical marketing function to transform prospects into revenue generating customers. As part of this module you will learn 3 essential elements:
Email is one of the most effective channels of paid marketing since it is highly targeted and you communicate directly with the user. On completion of this module, you will be able to:
95% of a website's visitors do not carry out any transactions on their first visit. Learn how remarketing functions so as to not lose potential customers. On completion you will be able to:
For a campaign to be successful connecting marketing efforts to sales efforts is imperative. With this module:
See how Zivame used email drip marketing, customer segmentation and nurturing techniques to increase revenues from their email channel.
You will choose the consumer segments from your existing campaigns which are most profitable basis list analysis, and decide which of these segments combined with the effective marketing communication would work best for remarketing.
Unlike in traditional marketing, performance of every campaign can be measured in digital marketing using analytics. With this module:
See how UpGrad measures and optimizes data for one of its online programs, across multiple traffic channels like Google, Facebook & Organic mediums.
Creating growth is one of the more advanced marketing functions, that also interplay with product and have tech involvement. This module will help you understand:
Nearbuy used innovative growth techniques to build awareness and engagement for the popular Batman Vs Superman movie.
|Defining a Robust Marketing Strategy||
At this stage, you will be able to: