img DHARUN KASILINGAM
Dharun Kasilingam
Assistant Professor in Digital Platform & Academic Area as Digital Communication Management
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Academic Area: Strategic Marketing

Dr. Dharun holds a Masters of Engineering (M.E.) degree in Industrial Engineering from PSG College of Technology, Coimbatore and a Ph.D. in Marketing and Analytics from National Institute of Technology (NIT), Tiruchirappalli. He was conferred with the most prestigious student awards titled "The Best All Rounder" (in Curricular, Extra Curricular and Co-Curricular Activities) of PSG College of Technology 2015. He was the youngest researcher to receive a Ph.D. at NIT Trichy in Management at an early age of 25.

Before joining MICA, he was teaching courses related to Analytics, Quantitative Techniques, & Business Research at the Alliance School of Business, Alliance University, Bangalore. His research interests include Mobile Commerce, Mobile Advertising, Chatbots for Shopping, Block Chain, Internet of Things, Space Travel, etc. His paper titled “Understanding the Intention to Use Mobile Shopping Applications and its Influence on Price Sensitivity” in Journal of Retailing and Consumer Services is one of the most cited articles published in the Journal since 2017. His research has appeared in the proceedings of several renowned international conferences in India, Australia, Dubai, and Malaysia. He has also delivered special lectures for Research Colloquiums, Research Scholars Forum of NIT Trichy, and The Institution of Engineers India. He has a demonstrated ability to understand and apply advanced statistics and analytics to yield benefits to real-world business issues. He is also an expert in software packages like R, Minitab, SPSS, Stata, AMOS, Smart-PLS, etc. He aims to contribute to innovative applied research that results in genuine value-added services and products for the consumers and all stakeholders, including the community at large.

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