Charu Harish

Charu Harish is an alumnus of PGP Communications from 1997-1999 batch. She has an experience of over 13 years. She currently works as Managing Partner - Global Category Planning at Mindshare, Singapore. She has been with the Grey Group since July 2002 where she functions as the Director Planning APAC & Team Leader Allianz APAC and has been handling the responsibility since September 2006.  She has been Championing consumer insights and thought leadership initiatives aimed at accelerating individual market thinking capabilities & New Business growth.

She started with Rediffusion DY&R as an Account Executive before moving on to Mudra Communications as Supervisor Strategic Planning. In July 2002, she joined Grey group as Director - Strategic Planning & Consumer Insights. As a Director planning she was the Category expert & brand custodian for Grey Worldwide & G3 brands across all the offices in India. She was responsible for Insight mining & studied societal landscapes to build thought leadership across our portfolio of brands. She was also part of the core team that drove New Business acquisitions & organic growth across all the Indian offices.

She played a major part in the “Kilauan Emas” campaign which won a Gold & 2 Special Awards at The Account Planning Group (APG) Creative Strategy Awards 2013.