Bikram Bindra is a marketing and communications specialist who has worked across the marketing, media, research and advertising industries for the past 13 years. Currently the Vice-President and Strategic Planning Head, Grey group, Delhi ( part of WPP), he is the strategic leader for all GSK businesses that Grey works on ( Sensodyne, Crocin, Otrivin and Eno) for the ISC region and is based out of the Delhi office. He also heads Planning for the Delhi office. In this role, he has worked on a culturally anchored campaign for Panadol Sri Lanka, led a successful strategic positioning and key audience shift on Crocin and the innovation pipeline and core campaigns for Sensodyne in India.
Prior to this, Bikram was with Discovery Networks Asia Pacific where he led marketing initiatives across the network portfolio in India.
He has also worked as a brand manager with Horlicks and Boost- working on campaign management, creative development and consumer insights. His advertising work spans across categories and clients including Pepsi, Taco Bell, HT, Coca Cola, Pernod Ricard, Quaker Oats and Aircel.