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Aniruddha Pangarkar
Assistant Professor
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Academic Area: Strategic Marketing

Dr. Aniruddha Pangarkar (PhD, Texas Tech University, MBA, Thunderbird School of Global Management) is a Marketing scholar, whose scope of research transcends areas such as the effects of a product-harm crisis on frontline service employees, the factors that contribute to consumers purchasing luxury goods in emerging markets thereby engaging in conspicuous consumption, and the effects of cultural distance on market entry strategies of firms.

Dr. Pangarkar’s research has been presented at the top conferences in the world such as American Marketing Association’s (AMA) Summer and Winter conferences, Society for Marketing Advances (SMA), and the prestigious Academy of International Business (AIB) Emerging Markets conference held in Boston in 2017. He is the among the very few research scholars who has presented a paper each year at the AMA Summer and Winter conferences during his PhD studies. Dr. Pangarkar has extensive teaching experience and has taught classes such as Introduction to Marketing, International Marketing, and Services Marketing to students in the United States and secured excellent teaching evaluations and ratings in these. Many of his students are working in Fortune 500 companies all over the world.

Prior to starting his PhD, Dr. Pangarkar worked for 15 years in the United States, UK and India in the areas of project management, consulting, market research, and strategic planning, Dr. Pangarkar’s global work experience has all been in senior leadership roles for Fortune 500 companies such as Avaya, Credit Suisse, and Bank of New York Mellon in the US, UK, and India.

Dr. Pangarkar also has a full-time MBA degree from Thunderbird School of Global Management in AZ, USA, ranked #1 for International Business worldwide. Dr. Pangarkar has traveled to 18 different countries and has lived and worked in 3 different continents- Asia, Europe, and North America. Dr. Pangarkar considers himself a truly global citizen and looks forward to developing young leaders and top research scholars.

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