India's #1 Logo

SCHOOL FOR STRATEGIC MARKETING, COMMUNICATION, AND APPLIED CREATIVITY

Placement Highlights
₹40.91 LPA Highest CTC
₹19.22 LPA Average CTC
₹18.00 LPA Median CTC
100% Placement Achieved

Why Choose MICA

Icon

Future-Ready Leadership

Strategy + creativity + analytics, with global exposure and live industry projects. MICAns rank #1 in creativity, empathy, and leadership qualities.

Icon

Career Outcomes That Compound

100% placements with top recruiters including Google, Amazon, Deloitte, L’Oréal, Samsung, ITC, Titan.

Icon

Unique Teaching Pedagogy

Blend of classroom sessions, live projects, and immersive learning experiences.

Icon

Global Alumni Network

Over 40% of MICA alumni are global leaders and C-suite executives.

Icon

A Balanced Testing Tool - MICAT

MICAT is the only holistic test that entails a balance assessment of creative and analytical aptitude.

Icon

Leadership Labs

Real-world problem-solving with industry partners.

Icon

Live Projects

Work on actual business challenges from day one.

Icon

International Immersion

Global exposure and cross-cultural learning.

Icon

Capstone Projects

Demonstrate mastery through comprehensive projects.

Icon

Campus Life

19-acre residential campus fostering 24/7 learning and community building

About MICA

Established in 1991, MICA is an autonomous, non-profit institution dedicated to creating leadership in Management. MICA offers a wide range of academic programmes, Which include the Post Graduate Diploma in Management-Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management (FPM).

MICA - The School of Ideas, established in 1991, is a Premier Management School for Marketing, Communication, and Creativity, dedicated to Leading the change with innovation and strategy. The institution is uniquely structured to blend the rigor of strategic management (data and decisions) with the visionary power of applied creativity (purpose and cultural insight), thereby cultivating empathetic leaders and adaptive problem-solvers.

MICA Building
Programmes at MICA
Post Graduate Diploma in Management & Post Graduate Diploma in Management (Communications)

PGDM-C & PGDM (2-year, residential) - AICTE Approved

Applied AI in Business & Human-Centric World
Strategic Marketing Excellence

Admission Process

  • Apply for MICAT
  • Submit CAT/XAT/GMAT scores
  • MICAT Entrance Test (I & II)
  • Group Exercise & Personal Interview (GE-PI)
  • Final selection

Specializations

Functional: Product Management | Sales & CRM | Brand Management | Business Analytics & Consulting

Sectoral: Media, Entertainment & Sports | BFSI & Fintech | Data Science & AI

Placements (2025)

  • Highest ₹40.91 LPA
  • Average ₹19.22 LPA

Fees

₹28 Lakh for the batch 2025-27
(Financial aid available)

Fellow Programme in Management (4-year) - PhD Equivalent

India's first comprehensive creator economy programme

Admission Process

  • Apply for MICAT
  • An online interview
  • On campus, face to face research-based written assessment (RWA) and proposal presentation
  • Final selection

Structure

  • 2 years coursework + 2 years research + international immersion with global faculty

Focus

  • Strategic Marketing & Communication (consumer culture, brand semiotics, media, PR)

Funding

  • Full tuition waiver + monthly stipend + contingencies
Post Graduate Certificate in Crafting Creative Communications (CCC)

1-Year Programme (Residential) For aspiring copywriters, art directors, creative strategists

Admission Process

  • Apply for MICAT
  • Electronic subjective test (CEST)
  • Personal Interview
  • Final selection

Structure

Bootcamp → Mid-jury → Advanced

learning → Final jury & placements

Placements (2025)

  • Average ₹9.24 LPA
  • Highest ₹13 LPA

Fees

14.5 lakhs + GST*

After AICTE approval, the GST will be waived.

Post Graduate Programme in Crafting Creative Communications (Advanced)

Enhanced creative communications with deeper industry exposure

Admission Process

  • Apply for MICAT
  • Electronic subjective test (CEST)
  • Personal Interview
  • Final selection

Academic Schedule

  • Orientation2026: 15 May to 31 May
  • Term 1 to Term 32026: 1 June 2026 to 31 March 2027
  • Summer Internship2026: 1 April 2027 to 30 June 2027
  • Term 4 and 52026: 1 July to 31 Dec, 2027
  • Term 6 (Immersion-Internship-Final Placements)2026: 1 Jan 2028 to 31 March 2028
  • Convocation with the rest of the graduating cohort: April 2028

Fees

21 lakhs + GST*

After AICTE approval, the GST will be waived.

Post Graduate Program in Content & Creator Economy (CCE)

India's first comprehensive creator economy programme

Admission Process

  • MICAT
  • Personal Interview and portfolio presentation with a panel of experts.
  • Final Selection

Eligibility

Bachelor’s degree in fine arts or any degree with at least 50% marks or equivalent CGPA

For

Aspiring creative directors, content creators, chief creative officers

Chief Mentor: Shekhar Kapur (Oscar-nominated filmmaker)

Fees

21 lakhs + GST*

After AICTE approval the GST will be waived.

Rankings & Accreditations

AICTE

AICTE

NIRF

NIRF

AIU

AIU

NBA

NBA

NCTE

NCTE

AICTE

AICTE

NIRF

NIRF

AIU

AIU

NBA

NBA

NCTE

NCTE

Background Shape Student Image

Scholarships & Financial
Aid at MICA

Merit-cum-Means Scholarships – MICA provides scholarships to meritorious and deserving students across the 2-year programmes (PGDM-C and PGDM) and the 1-year CCC programme. Between 25 and 30 scholarships are awarded annually, covering 25% to 100% of tuition fees based on academic performance, family income, and overall merit.

Equity Scholarship – 1 or 2 first-year PGDM-C or PGDM students may receive the Equity Scholarship sponsored by Prof. Bikram Bindra, MICA’s Adjunct Faculty, offering support of up to ₹5 lakhs.

Education Loans – We guide students on education loan options, though MICA does not have direct tie-ups with banks. Students can explore financing options with major banks and NBFCs. The scholarship selection process is rigorous and transparent, involving application review, financial document scrutiny, interviews with the MICA Scholarships Committee, and final approval by the Director & CEO and Dean. Final discretion for awarding scholarships rests with MICA Management.

FAQ
Want Both Schools? −

Can you apply to School of Management AND School of Applied Creativity?

Yes, but through different MICAT exams. MICAT runs twice – pick one school per attempt.

If You’re Applying to Both Programs:

  • Multiple Attempts? → You’re eligible whether through different MICAT attempts or a single one.
  • Merit-Based Admission → Admission is strictly merit-based for each program.
  • Selected for Multiple Programs? → You must accept only one offer by the deadline.
  • Important → Accepting one offer means you’ve voluntarily given up your spot in the other programs.
  • No Switching → Program choice cannot be changed once confirmed.

Need help deciding? Contact: [email protected] or [email protected]
MICA reserves the right to modify the selection process as needed.

What is MICAT? +

A computer-based test assessing creativity, analytical ability, and written communication. The MICAT paper is unique for each school. MICAT for School of Management and School of Applied Creativity will be different. Get exam-ready with our official-style sample questionnaires. Understand the format, difficulty level, and question patterns to boost your confidence before the big day.

  • MICAT Sample Questions – PGP
  • MICAT Sample Questions – FPM
  • MICAT Sample Questions – CCC & CCC (Advance)
  • MICAT Sample Questions – CCE
Can I apply for both MICAT I & II? +

Single Programme Application:

  • If you’re applying for only one programme, the total admission processing fee (including MICAT) is ₹2,500

Multiple Programme Application:

  • You may apply for up to three programmes from one school only:
  • Either from the School of Management (PGDM-C, PGDM, FPM)
  • OR from the School of Applied Creativity (CCC-Advanced, CCC-One Year, CCE)
  • For each additional programme beyond the first, an extra ₹500 will be charged as an admission processing fee.

Important Note:

In a single MICAT attempt, candidates can apply to programmes from either the School of Management or the School of Applied Creativity — not both.

How will the PGDM-C be different program from PGDM? +

The PGDM program emphasizes business analytics and data-driven decision-making, preparing students for success in a data-centric environment. In contrast, PGDM-C focuses on creativity, communication, and media management, refining storytelling, digital communication, and creative leadership skills in an AI-driven world.

In addition, PGDM will have an MI-Impact Immersive Project as a compulsory component.

For detailed information, please visit the Programmes at a Glance.

Are all Programmes recognised by the AICTE/AIU? +
  • PGDM-C and PGDM are recognized by AICTE.
  • FPM is recognized by AIU.
  • CCC – Advanced, CCC – One Year, and CCE:
    • AICTE accreditation will be applied for during the current cycle.
    • Given MICA’s legacy, approval is expected before students graduate in 2027.
Does CCC offer placements? +

Yes, strong placement support with leading creative agencies like Ogilvy, BBDO, DDB. Selection is merit-based.

What funding is available for FPM? +

Full tuition waiver + monthly stipend + contingencies (year-wise).

Scholarships & Financial Aid

  • Merit and need-based scholarships are available.
  • Education loans are sanctioned directly through banks. MICA enjoys strong market credibility and is also registered on the PM-Vidyalakshmi Portal.
Financial Aid & Scholarships for PGDM-C, PGDM & CCC? +

At MICA, we believe talent should never be limited by financial constraints. We’re committed to making quality education accessible to deserving students through a comprehensive financial aid ecosystem.

Merit-cum-Means Scholarships

MICA provides scholarships to meritorious and deserving students across the 2-year programmes (PGDM-C and PGDM) and the 1-year CCC programme. Between 25 and 30 scholarships are awarded annually, covering 25% to 100% of tuition fees based on academic performance, family income, and overall merit.

Eligibility Criteria

Family income not exceeding ₹10 lakhs per annum.

Strong academic performance (minimum CGPA of 3.00 for second-year students).

Minimum 80% attendance across all subjects.

Scrutiny of financial documents including Income Tax Returns and Bank Statements.

Equity Scholarship 1 or 2 first-year PGDM-C or PGDM students may receive the Equity Scholarship sponsored by Prof. Bikram Bindra, MICA’s Adjunct Faculty, offering support of up to ₹5 lakhs.

Education Loans We guide students on education loan options, though MICA does not have direct tie-ups with banks. Students can explore financing options with major banks and NBFCs.

The scholarship selection process is rigorous and transparent, involving application review, financial document scrutiny, interviews with the MICA Scholarships Committee, and final approval by the Director & CEO and Dean. Final discretion for awarding scholarships rests with MICA Management.