PG CERTIFICATE in E-COMMERCE BUSINESS MANAGEMENT (PGCECBM) – Online
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad) is an autonomous, non-profit institution dedicated towards creating leadership in strategic marketing and communication through a wide range of academic programmes. MICA’s salience lies in its ability to stay current, and to address the needs of an ever-changing environment. The MICA brand ensures effective delivery of strategic marketing and communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in marketing, brand management, research and analytics, advertising, media, digital and other related businesses, in India and the world.
This programme in e-Commerce Business Management has been designed with the intent of introducing participants to the concepts, elements, business models and other dynamics of running an online business. With organizations around the globe focusing more and more on leveraging new internet technologies for business, it is essential that professionals engaged in e-commerce gain a comprehensive understanding of the domain. This programme is geared towards providing the participants with a 360-degree view of e-commerce business management, and covers integral aspects such as prevalent business models, digital marketing, customer acquisition, tools and techniques, running e-commerce operations, emerging and global trends and applicable legal and regulatory framework.