Entrepreneurship Development Centre

MICA-EDC is an initiative of MICA, set up with the support of the Department of Science and Technology (DST), Government of India, with the purpose of fostering entrepreneurship in Strategic Marketing and Communication-driven initiatives as well as promoting corporate entrepreneurship in the communication industry.

MICA-EDC is a centre of excellence at MICA which offers business support services including skill assessment, market research and profiling studies and publications specific to entrepreneurship in the Strategic Marketing and Communication sector. MICA-EDC has set up a first-of-its-kind MICA Incubator, an incubation centre specifically for the Strategic Marketing and Communication sector to commercialise and nurture ideas and innovations.

MICA-EDC profiles and updates business opportunities, conducts studies for designing curriculum for the postgraduate courses in Strategic Marketing and Communication and Entrepreneurship, documents success stories and carries out research on the problems and issues in the areas of communication, entrepreneurship, leadership and innovation. It also organises national seminars and conferences. MICA-EDC is fully committed to the collection, publication and dissemination of research and information on Strategic Marketing and Communication, as well as Entrepreneurship.


To be pre-eminent in fostering entrepreneurship in Strategic Marketing and Communication -driven initiatives, directed towards the development of economies and societies.


The Entrepreneurship Development Centre strives to:

  • Nurture entrepreneurship among people who have a passion for Strategic Marketing and Communication through educational programmes, knowledge generation and mentoring

  • Build capacity of institutions to strengthen propensity amongst students to seek entrepreneurial careers in Strategic Marketing and Communication - driven initiatives

  • Make entrepreneurially-driven initiatives based on Strategic Marketing and Communication, recognised as vital for supporting the sustainability of indigenous enterprises


Ever since its inception, the MICA-EDC has been devoted to the objective of encouraging the concept of entrepreneurship in the communication sector. MICA-EDC aspires to offer business support services in order to nurture buzzing ideas that have the potential to bring about a change in this sector. Thus, in order to make this a reality, the MICA-EDC has set up a first-of-its-kind MICA Incubator (Communication Technology Based Business Incubator), an incubation centre specifically for the Strategic Marketing and Communication sector to commercialise and nurture ideas and innovations.

Objective of the MICA Incubator

The main objective of setting up a MICA Incubator is to develop, nurture, promote and successfully commercialise ventures - that are based on innovative products, models, tools, techniques, and technologies and/or render services in the area of Strategic Marketing and Communication; ventures that would conceptualise, develop and manufacture innovative processes, formats, mediums of communication for reaching out to individuals or masses - by providing training, mentoring, intellectual support services to the MICA Incubatees and the requisite infrastructure.


  • Communication technology has immense scope and commercial potential by itself as well as because it acts as a catalyst in development, distribution and advancement of any other technology throughout the world

  • MICA, being the premier institute in the realm of Strategic Marketing and Communication, can very easily assist budding entrepreneurs to give form and shape to revolutionary technologies

  • Successful start-ups contribute towards sustained economic growth & development of the nation, as well as communities and individuals

  • New media has tremendous applications with the rise in the entertainment industry; this area which is one of the fastest developing ones, does not have a single incubation facility

Business Areas covered by the MICA Incubator

The MICA Incubator will encourage any idea which has the potential to change, transform or enhance the field of Strategic Marketing and Communication. It may include innovations for:

  1. Communication Service Technologies:

    1. Marketing communication services such as Advertising, Marketing Research, Media Planning, PR and Event Management, E-business and E-marketing; etc and other below the line communication agencies

    2. Other services such as value added mobile services, photography; entertainment, education, design consulting, video and film productions; digital editing etc.

  2. Communication Product Technologies: Internet, SMS, MMS, Web search, Gaming, Film & Entertainment content etc.

  3. Communication Equipments: Computers, TV, Cameras, Printers, Satellites, Mobile Phones, Stylus, Application-oriented Software etc.

  4. Applications Tools for Communication Businesses: Audience measurement tools, tools for research and data analytics; consumer tracking tools; tools for evaluating the impact of communication; Software, etc.

Facilities & Support

The MICA Incubator at MICA EDC is committed to the objective of supporting budding entrepreneurs in the entire process of their business formation i.e. right from the stage of conception to the stage of commercialisation. Once the idea is selected for incubation, the incubator will provide support in terms of conversion of the idea into a working model, research experimentation, lab testing, accreditations, market research, business plan, promotion, networking and so on, along with the continual guidance of highly respected mentors.

Along with this support, the MICA Incubator will provide the following facilities to Incubatees:

  • An existing extensive network of academicians, professionals, entrepreneurs and organisations in the communication industry in and outside India

  • Television Audience Measurement Lab, established at the MICA</b></p> campus jointly with the Media Agency of Mudra (OMS) and the Audience Measurement Analytics Limited (AMAP)


  • Hughes Directways on-line education facility, which has commenced programmes in Media Management, Data Analytics, Advertising Management and Integrated Marketing Communication

  • A one of its kind ‘Idea Lab’, with state-of-the-art facilities aimed at getting the best ideas out of the closet

  • Digital I-Mac lab equipped with 16 I-Macs (IBM platform too) and design softwares like Adobe Photoshop, 3D studio max, Maya, Adobe Premiere and Illustrator

  • Digital Design & Publishing support

  • Video Conferencing room, providing access to global communication facilities

  • Radio broadcasting facilities

  • Access to library resources including the huge collection of articles, journals, databases, videos, etc. in the online library

  • Basic office amenities like computing, telephony, facsimile and postal services, meeting space etc

  • Other amenities like a canteen facility, auditorium, outdoor and recreational facilities, gymnasium, etc.

Benefits to the incubatee

The Incubatee will avail of all the above mentioned facilities along with:

  • Technical, financial, infrastructural, physical and intellectual support to innovators to convert their ideas into technologies-based products and services businesses in the area of Strategic Marketing and Communication

  • Support of technical human resources, as the Incubator would use unused capacity in training technical manpower in animation, film production, creative design and art; these people would be available to work with the Incubatees, while developing projects and in the future, may choose to work with them

  • Intermediary services for commercial exchange of technologies between inventors/innovators and entrepreneurs

Incubation Procedure

Interested candidates will be asked to fill up a detailed application form wherein they will have to mention their idea in brief along with a proposal and a tentative business plan. The Incubator will select the ideas and those applicants will be made to undergo training in entrepreneurship. Once the training is over, Incubatees will commence the initial stages of their venture with the support and facilities provided by the MICA Incubator.

For more information on the MICA Incubator, kindly contact:

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