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Jagriti, the Social Service Wing of MICA, now also the Societal Marketing club of MICA, began as a teaching initiative by the final year students of 2010. They started teaching the workers at MICA canteen and the mess. Gradually they expanded their scope of work and by year-end; they made significant contributions to the society through several initiatives.

Jagriti aims to address the various social issues by involving the entire MICAN community along with the external stakeholders with an intention of bringing about a desirable change and difference.

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