Programme Summary | Retail and Shopper Marketing

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PG Certificate Programme in Retail and Shopper Marketing - Online

Programme Objective

Shopper marketing goes much beyond in-store promotions. It is a customer-centric philosophy that helps in the long term development and health of a brand. Being a critical element of the marketing mix, no brand can ignore it.  

This programme on retail and shopper marketing would help participants in understanding how the target consumers behave as shoppers in different channels/ formats and leverage the insights gained for the benefit of all involved, including manufacturers, retailers, consumers and shoppers.

Participants are also expected to gain an understanding of how to manage communications for Shopper marketing in a highly competitive environment.

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