MICA has initiated an exploratory study on the Facebook usage among youth in the Indian context, which will work as a standpoint for further in-depth studies. As a part of this large-scale project, the current study relates to the first phase, which focuses on Gujarat, the western sta

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Between Utopia and Dystopia -         The Twitter World of Indian Political Elites A study by MICA 5 tweets v/s 217 tweets in a month: What sets the trend? Ahmedabad, Dec 18, 2013:Amidst the hue and cry that political parties are facing nati

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In accordance with MICA’s mission to provide applied research to serve the need of marketing and communication industry, MICA comes out every ten years with the product called urban and rural market ratings based on Census of India and other authentic government publications.  

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A photonovel is a story told with photos and dialogues (or thoughts) presented in speech balloons/ thought bubbles just like in comic books. This combination makes it a very entertaining and easy-to-read medium. The present innovation, born out of a unique partnership between HBS and

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Dr. Mini Mathur, Retail Faculty at MICA  The article was published in India Retail Report 2013, from Images Multimedia Pvt. Ltd, released at IRF 2012. The article focuses on Private Labels in India, including study of evolution of Private label, international scenario, impact on

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Advertising as a discipline has been questioned from many grounds, one of them being gender roles and their portrayals. Many scholars believe that advertising reflects societal norms and cultural values but at times the question is larger and that of stereotypes. Therefore, the never

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Dr. Saumya Pant, Adjunct Professor, MICA and Dr. Varsha Jain, Assistant Professor MICA started exploring the area of mobile marketing in India from May 2011. They have published two papers and another two are being considered for publication in reputed journals. The first paper titled

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