Post Graduate Diploma in Management, PGDM in Communications, PGDM-C

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Programmes's Summary


Post Graduate Diploma in Management - Communications (PGDM-C)

MICA's flagship Post Graduate Diploma in Management - Communications (PGDM-C) grooms business leaders with a focus on creative thinking, consumer-centricity, communication and community outreach. The PGDM-C, equivalent to an MBA, has evolved into one of the premier programmes in the country. It is endorsed by 100 per cent campus placements with the best corporate houses in India and abroad.

MICA's stringent selection norms coupled with the rigour of the curriculum ensures a highly committed, creatively and innovatively anchored, professionally-oriented manager, who is skilled in the practice of strategic marketing and communication for the industry and the society. This programme is approved by the All India Council for Technical Education (AICTE) since 1995 and the Association of Indian University (AIU), which equates it with an MBA degree. MICA compares favourably with the top B-Schools and top MBA colleges in India. It is, of course, considered to be the premier institute in Strategic Marketing and Communication.

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Post Graduate Diploma in Management (PGDM)


MICA is pleased to share that the All India Council for Technical Education (AICTE) has approved its proposal to expand student capacity for the Batch of 2019-2021, under the PDGM program, along with its existing PGDM-C program. Both the programs will cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. The new PGDM program will have an enhanced focus on Marketing, Branding, Design and Digital Transformation.

The admission for the PDGM program will be in accordance with the ranks on the already declared merit list.

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Programme Summary

The PGDM program is uniquely positioned to leverage MICA’s core competence in Strategic Marketing, while also delving deeper into the fields of Digital marketing, Design, Data, Creativity and Innovation that are essential to the success of any organization today. MICA shall provide equal focus to the new program in all ways in order to make it as successful as its predecessor PGDM-C.

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